Charle is an award-winning Shopify agency and ecommerce expert, based in London, UK. We partner with ambitious brands worldwide to design, build, migrate, and grow high-performance Shopify and Shopify Plus stores. Our work combines considered design, robust development, SEO and email marketing, delivered through structured, search-first foundations and ongoing behavioural experimentation to drive measurable, long-term growth.
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SEO, Ecommerce design & development
Ecommerce design & development
Ecommerce design & development
Ecommerce design & development
Ecommerce growth retainer
Ecommerce design & development
Cambridge Satchel
We are an accredited Shopify Agency that partners with brands to launch Shopify & Shopify Plus stores. Combining creative and engaging design with leading Shopify development and technical expertise, we design and build bespoke Shopify stores or expertly adapt pre-built themes, aligning every project with your brand strategy and underpinned by our search-first foundations.
Our foundations combine growth-focused Shopify web design with deep technical expertise and experience delivering complex ecommerce builds. Our in-house developers create robust, world-class Shopify solutions, and our work has been recognised with multiple industry awards. We support brands across a wide range of sectors worldwide to strategically launch custom and templated Shopify and Shopify Plus stores, with a strong focus on clear communication, quality delivery, and long-term reliability. Every project is delivered on time, on budget, and built to scale.
Candy Kittens
Not only do we launch Shopify and Shopify Plus themes, features, apps, and integrations, we also provide ongoing support and growth services through our Helpdesk and SiteLab retainers. Helpdesk covers day-to-day support, maintenance, and smaller design & development tasks, while SiteLab focuses on strategic on-site growth through behavioural insight and continuous experimentation. Our SiteLab retainers combine conversion optimisation, performance analysis, and search-first thinking to improve visibility, usability, and revenue over time, with Helpdesk support included as standard. Clients benefit from direct access to our team of Shopify designers, developers, and strategists each month, ensuring their store continues to evolve with clarity, intent, and measurable impact.
CleanCo
Our dedicated Shopify SEO & GEO team has a wealth of platform-specific experience with the nuances of Shopify & Shopify Plus. Our specialist Shopify SEO approach adopts a fast-moving, holistic, and data-led strategy, with well-informed expertise at its core. We combine the impact of content marketing, technical optimisation, and digital PR to deliver commercially driven results. Our strategies analyse existing competition using leading technology and tools within the SEO industry to formulate targeted SEO campaigns. Our goals include ensuring your brand maintains a growing presence across major search engines and AI-driven search environments, while continually uncovering new opportunities and keeping user experience at the centre of our strategy.
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RNLI
Our approach, ability and efforts to build code with the highest quality are equal to our thorough understanding of Shopify. We build using the latest code frameworks, and tools and use our platform insights to create stores in the most efficient way. As experts in HTML, CSS, Javascript, Liquid & more, we're a Shopify agency with technical experience. Optimised for speed, technical SEO and compliance, we are experienced in building themes and functionality from scratch, alternatively leveraging existing templates.
We build stores that leverage Shopify's native content management system, Online Store 2.0 to allow marketing and brand teams to update and change content easily. Our team has a wealth of expertise in integrating trusted Shopify app partners and complex integrations for scaling ecommerce business needs. Our Shopify development team adopt vigorous quality assurance processes to ensure the highest quality Shopify web design services.
Harbour Lifestyle
Our dedicated UX creative web designers, craft unique ideas that push the boundaries of online experiences and allow your store to compete in fast-moving markets. Following our competitor, retailers and data discovery audit, we produce wireframes to ensure page layouts maximise onsite engagement prior to progressing into the high-fidelity design creation. We leverage our skills to embody the style of your branding, logo, graphics, assets & image whilst also considering the user flow and steps to purchase. Our strategy involves optimising the buying experience for your customers including reduced clicks to checkout, upsells and product discovery alongside attention to detail & quality.
Our dedicated Shopify UI UX web design team works closely with brands to design, beautiful, commercially driven and on-brand user experiences that leverage the benefits of the Shopify platform.
111SKIN
We've migrated D2C brands to Shopify & Shopify Plus to yield the commercial benefits that the platform has to offer. Shopify is the most scalable and powerful ecommerce platform in the world and is trusted by hundreds of world-leading brands. Boasting the lowest total cost of ownership, Shopify comes equipped with a series of features that allow brands to seamlessly manage and scale their business including web hosting, domain management, order and inventory management, internationalisation & currency management and much more.
Shopify also gives brands access to thousands of apps built by approved partners that allow stores to extend the functionality of the Shopify platform. Shopify allows you to integrate online marketing channels with ease, a reason many businesses choose to migrate from Magento. The essence of commercial value and the complexities taken care of is among the main reasons we see brands migrating to Shopify and Shopify Plus. We have a wealth of experience delivering seamless Shopify migrations.
Billionaire Boys Club
Upgrade or migrate to the technology Shopify Plus has to offer with Charle, a leading Shopify Plus agency. We are Shopify experts accredited, with a proven track record of delivering growth to ambitious ecommerce businesses globally. Charle has a Shopify Plus level accreditation and a close working partnership with Shopify directly that demonstrates our wealth of experience and commitment to supporting and growing Shopify Plus brands. Working closely with Shopify and Shopify Plus allows us to deliver forward-thinking expert services to our merchants that account for the ongoing development of Shopify as a platform. Whether you are upgrading to Shopify Plus or migrating from an alternative platform, our expertise consults merchants to leverage it's full potential alongside scalable ecommerce solution for fast growing ecommerce brands.
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Vollebak
Our retention-focused content marketing service focuses on strategic and targeted email marketing to communicate with the right customers at the right time. Our strategies leverage email marketing at their core to engage more customers from their first interaction with your store. We'll segment customers into tailored groups to send them exactly the right type of communication & information unique to their buying journey powered by intelligent marketing automation email flows. We supplement our email marketing strategies with SMS marketing communication both campaigns and automated flows alongside integration to your wider business with other triggers such as subscription, if applicable, reviews & loyalty.
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Sunnamusk
We've supported many brands with international ecommerce strategies, to ensure you can deliver a local and tailored experience for customers wherever in the world they are shopping from. We have a wealth of experience in both multi-store and single-store international architecture leaving you in control of pricing, currency, geolocation and unique content per territory or region. Launch to Europe, France, Malaysia, Singapore, Philippines, South Africa, Canada, USA, United Kingdom, Australia or another country around the world with the power and opportunity of Shopify and Shopify Plus.
Free Internationalisation Guide
Vollebak
Leverage both experience, human-analysis and AI, we use logical strategic analysis, thinking & consultancy with ecommerce experience to develop data-centric and focused campaigns for our brands. We review a range of competitors to build a specific breadth of knowledge and shape our content strategy and proposed on-site experience around traffic observed from web analytics, heat mapping and visitor recordings. Data points we consider include; engagement of visitors, product performance & purchase data. We also explore the acquisition of your audience & customers such as Google Search, Facebook, Meta, email marketing & wider social media marketing. We use industry benchmarks within your space to understand your performance to optimise KPIs for success such as rate of conversions & average order value. We also suggest qualitative customer feedback campaigns to gain first reviews of your customer's experience. We aim to maximise ROI & revenue compared with spending on PPC ads / online advertising alongside your team to deliver a powerful conversion rate optimisation strategy for ecommerce websites.
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Creative, Technical & Strategic
People-first & creative excellence, taking ecommerce businesses through transformative journeys.
Our Story Given the app store boasts thousands of apps to choose from it can be a challenge to identify the very best partners for your business. We've partnered with world-leading technology including Shopify Plus Partners & apps, to combine the power of Shopify and vital Shopify features to scale and grow the most efficient ecommerce stores. Bring together the very best platforms with an agency that's integrated the best. We help brands choose the best partners but also provide custom web design integrations to maximise brand consistency to leverage our Shopify expertise for your store.
Leveraging the very best technical partners and Shopify App providers is vital to delivering your customers the very best on-site experience. We've partnered with world-leading technology providers to support our merchants in choosing best-in-class for their businesses. From loyalty & reviews to ERPs and back-end integrations - our experience will help you make the very best decisions online.
We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.
Get in touchCharleChats is a monthly ecommerce podcast that welcomes ecommerce brand leaders for very real, open and honest conversations.
Explore All Episodes
Episode 16 - March 2025
Episode 15 - February 2025
Episode 14 - December 2024
Episode 13 - November 2024
Episode 12 - August 2024
Episode 11 - July 2024
Episode 10 - June 2024
