Delivering dairy free, natural and healthy proucts, Rude Health are on a mission to offer tasty but healthy dairy-free products. Charle partnered with Rude Health to support the migration from Wordpress whilst offering a re-design and development on the Shopify platform to deliver a story-rich onsite experience with the opportunity for customers to buy online. The project involved a fine balance between amazing content including recipes, strong brand identity and values whilst maintaining an insightful and convenient shopping experience. We designed, developed and launched a bespoke Shopify theme for Rude Health to take their online identity to the next level.
Industry Food and Beverages
Project Shopify Design & Development
Technology
Shopify Store Development
Bespoke Shopify Theme Development
Internationalisation
The kick off Rude Health's project, we conducted in-depth discovery of the brand's goals, identity and even diving into their competitors. Following our project discovery, our creative design team wireframed the site to map the customer journey before rendering the proposed designs. We designed the store for both desktop and mobile devices to ensure adequate emphasis was placed on all experiences across all devices. We embodied Rude Health's brand identity at the very core, producing a design that allows the brand to deliver an engaging, strong and informative message.
Following the design phase completion, our Shopify expert developers built an entirely bespoke Shopify theme from the ground up to mirror the designs pixel perfec. We built to the store to leverage everything that Shopify has to offer including native SEO, Shopify's built-in content management theme editor, blogging and more. Follow the Shopify development completion, we optimised the store for performance and provided a complete launch strategy.
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Filtering & product discovery
Efficient and user-friendly product discovery is vital to ensure on-site visitors can find products that are relevant to them. We integrated an advanced filtering system to allow customers to filter Rude Health's product range by multiple criteria extending the functionality of Shopify. Customers can use a simple and traditional side filtering tool to tick relevant health requirements such as vegan, gluten-free & kosher to find the best product for them. We've found advanced filtering can improve conversion rates dramatically especially with larger product ranges.
Migration from Wordpress to Shopify
Migrating from Wordpress to Shopify can often require expert skills to ensure a smooth and efficient data extraction prior to importing into Shopify. Data migration included customers, orders and a large range of blog/recipe content to minimise SEO impact.
"Working with Charle was an absolute dream, we really felt they had the time for us and the whole project was seamless start to finish. We feel our investment was well spent as we have an exciting website that delivers our brand and we can update it with ease. I would definitely recommend Charle”
We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.
