Charle Retain is centred around our email marketing agency services to deliver one strategic retention plan leveraging the knowledge & power of email marketing campaigns, SMS, loyalty & subscription strategies to maximise the lifetime value of your customers.
One strategy, delivering email marketing, SMS campaigns, loyalty & subscriptions to maximise customer lifetime value.
We see brands failing to leverage the power of email marketing to retain and keep customers coming back. Our team of retention marketers, formulate a bespoke approach around your business to increase the value one customer brings and in turn increase the ROI of your customer acquisition costs. We are an email marketing agency you can trust to leverage the power of retention-focussed strategies.
Charle Retain is an email marketing agency that leverages dedicated strategies with the power of email, SMS & loyalty-driven technology to maximise the value of each customer and improve customer retention. Our retention-focused content marketing service focuses on email marketing at the core to deliver strategies that communicate with the right customers at the right time. We'll segment customers into tailored groups to send them exactly the right type of communication & information delivery for their buying journey all powered by intelligent marketing automation email flows.
Following this, we can leverage up to 94% open rates that SMS has to offer. Our email marketing agency services are designed to re-engage your customer base, build relationships and maximise customer retention for our clients. *Result may vary, statistics from Oberlo's email marketing companies & industries averages.
Charle Retain, the dedicated email marketing agency specialist, adopts a holistic approach tailored around your business to leverage email marketing, SMS, loyalty, subscription and more. We'll segment customers within loyalty schemes or potential / existing subscribers to understand where potential commercial opportunities are to keep customers coming back to your ecommerce store. Our goal is to maximise the lifetime value a customer brings to your business and maximise the ROI you receive from these channels. If a customer you acquired spends more over time from the original cost of acquisition from channels such as PPC, search or social media then you'll receive a better ROI making the acquisition sustainable for your company. Choose Charle Retain as your email marketing agency and take customer retention to the next level.
Segment customers to deliver personalised email experiences.
As an email marketing agency, we leverage powerful connections between your business's ecommerce platform and your email marketing provider to sync data about your customers in real time. The real-time feed of customers allows us to segment your customers based on their behaviour, meaning they'll receive tailored communication from your brand at the exact moment their purchase behaviour changes online. We'll segment by location, tendency to use discounts, products viewed, purchase history, email engagement and even predictive analytics. Our retention-driven strategies apply the same powerful data-driven approach to SMS marketing too. Whether you target customers in Australia, the USA, Singapore, the United Kingdom, Canada, Chicago or anywhere across the world - we'll tailor an email marketing strategy for the end recipient.
Segmenting an audience expands far beyond onsite behaviour but also considers actions within the entire technical stack of your online store. For example, we'll segment customers by specific features including - online loyalty plans, subscribers or previous subscribers, review engagement, logistic notification triggers, characteristics about individuals or recent quiz completion. Our initial discovery explores market research, your brand's ethos and goals to suggest to best segmentation strategy.
Build an online experience that allows you to understand your customer's accounts and speak to them in a way that engages and improves their experience of your brand. We are email marketing experts ready to transform your brand. An email marketing agency is a business that specialises in creating and managing email campaigns for other businesses. Email marketing agencies typically offer services such as email list building, email design, email copywriting, email analytics, and email delivery. To supercharge retention, choose us as your email marketing agency.
Using the power of automation to maximise untapped revenue.
Automation within an email, sms and retention strategies are part of the most powerful tools & software that we leverage within Charle Retain. Automation flows within email or SMS marketing allow us to automatically enrol consented customers into an automatic flow of communication providing they enter a new segmented group. For example, when a customer joins your newsletter letter email list, we'll share a sequence of emails tailored around welcoming them to your community or leveraging automation to re-target customers who have left items in their cart. We dive into the detail to communicate with customers on auto-pilot criteria, without leaving revenue on the table.
Examples of automatic communication flows are endless and we'll consider your entire on-site tech stack when managing automation, for example, automatically welcome new loyalty scheme joiners, or trigger a flow of emails to re-engage existing subscribers at the most likely moment they'll churn from your subscriptions. Klaviyo customers earned $14.8B from automation between January - November 2022. Charle Retain leverages automatic communication within the heart of our strategy. We a test our strategies continually with the power of split A/B testing and performance number tracking to maximise conversions on your websites. We'll also optimise pop-ups and forms to maximise sign-ups too.
We leverage the best automation to target specific on-site KPIs and goals beyond customer lifetime value too; such as using abandonment cart emails to maximise conversion rates, or sharing related products element to boost average order value. We leverage a variety of tools to dynamically share the most relevant products to your customers. Charle Retain is powered by automation, data and prediction. Get in touch with our team today to learn how we can take your retention email marketing strategy to the next level.
Engaging customers with the power of email design.
Creative excellence and engagement-focused design underpin our approach to delivering retention-driven services. Charle Retain email marketing strategies deliver beautiful, brand-consistent and KPI-driven UI/UX graphic design within the communication we deliver to your customers. Content is a key foundation for how we keep customers coming back.
First and foremost, we design communication assets that adopt a consistent creative experience of your branding, and logo & more - so that when your customer receives our email campaigns in their inbox, it's an extension of your store. However, we craft UI and a user experience that engages customers and prompts them to act on what they see, with dynamic product placement, specific email timings, clear CTAs and a trusted experience. We also include bespoke and tailored copywriting with a performance at the core to embody your brand's tone of voice. Our copywriters work with you to understand your brand and deliver campaigns built to perform. We'll optimise body copy, CTAs and subject lines to capture the interest of your customers. Our process-driven approach to design and copy delivers a content marketing calendar all year round. Our plans include full reporting, and data analysis too.
Take your communications to the next level with designs that capture your customer's eye, grab their attention and keep them coming back. Whether your customers saw your social media marketing ads, TikTok advertising or saw you on Google keep them coming back with Charle Retain. We're one of the leading email marketing agencies ready to transform your retention strategy on a continual pursuit to find new ways to engage more customers and deliver insightful and specific performance marketing messages. No matter your industry, we'll apply our expertise and hand to producing an innovative creative direction for your email communication with analysis around personas, your customer funnel journeys, reviews of competitors, brand voice, and customer interactions within your email strategy.
Imagine a way to communicate with your customers that achieves up to 94% open rates and generates 5.5x as many clicks as email marketing – welcome to SMS marketing. For ecommerce brands, this is one of the most effective tactics to enhance your marketing efforts. Did you know that 1 in 3 consumers prefer SMS over emails from their favorite retailers? Offering SMS as a marketing option not only meets customer expectations but also provides a way to optimize your audience engagement.
Charle Retain combines expertise and guidance to deliver SMS marketing services that go beyond email newsletters. While email templates and platforms like Mailchimp are essential for certain purposes, SMS marketing provides a new level of compliance and audience segmentation. For example, we create tap-to-subscribe welcome offers, time-sensitive sales campaigns, and engaging product announcements tailored to the specific buying journey of your customers. With our optimisation strategies, we use split A/B testing to refine your marketing efforts and achieve the highest performance for your brand.
Our campaigns also embed customer support directly into your SMS strategy, ensuring contacts can reply with ease while staying compliant with consented audiences. Whether you're managing expectations through thoughtful tactics or seeking advice on how to guide your customers, our services offer all the benefits of a seamless and efficient communication channel.
Charle Retain can also help integrate SMS marketing with your existing email marketing services, providing a comprehensive guide for your ecommerce brand to build customer loyalty. Explore our blogs and articles for advice on marketing decisions, FAQs, and testimonials from leading retailers. Follow us on LinkedIn and Instagram for the latest guides and insights, or contact us today for a free consultation. Let us show you how SMS marketing can transform your strategy and complement your email marketing audit.
Charle Retain, the email marketing agency, goes far beyond email and SMS marketing and offers a holistic approach to retaining customers. Bridging the gap between on-site features with customer communication can maximise engagement.
By leveraging integrations between your email and SMS provider with other technology providers for loyalty and subscriptions we can segment customers and adopt a tailored communication style that maximises retention.
By considering your wider tech stack in our retention strategy, we'll segment and communicate with the right customers at exactly the right time. Additionally, if you are looking to design and develop brand-new onsite features, then our dedicated design & web development retainer known as Charle Membership is the perfect match alongside Charle Retain.
Charle Retain is a service that delivers end to end email marketing campaigns, SMS campaigns, deliverability & compliance management access loyalty and subscription strategies. Charle Retain is built around a email marketing agency core with wider-strategic ideas that make the approach hollistic and performant to maximise success and create true impact in line with your expectations.
Does Charle Retain only include email marketing?
Charle Retain is primarily focussed around an email marketing strategy however we bring in SMS, Loyalty & subscriptions to ensure we can segment and tailor campaigns to your customers.
How much does Charle Retain cost?
Charle Retain's fees can be provided on request and are tailored to your specific email marketing, SMS & strategic requirements. Get in touch with our team to find our more about our pricing and be sure to share your budget with our team.
Does Charle Retain include website design & development?
Charle Retain only includes email marketing, customer segmentation, templates, email automation, SMS, Loyalty & Subscription related off-site strategies. Whilst it does include design for those email and SMS campaigns, if you require design & development then this will need to be as an adhoc piece of work or alternative join our on-site design & development retainer called Charle Memberships. Different skilled employees of our team manage different services with a unique understanding so you can guarantee you are working with experts within our London based digital marketing agency .
Which platforms do you support for email marketing & SMS?
The majority of our clients use Klaviyo to power their email marketing & SMS however we are platform agnostic, so get in touch with our team today and we can advise if we can support your specific platform. We mainly support brands using Shopify however do get in touch as we may be able to support your retention strategy.
“Working with Charle Agency was an absolute dream, we really felt they had the time for us and the whole project was seamless start to finish”.
Alexa - Marketing Manager | Doisy & Dam
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