Top 26 X (Twitter) Stats that we think you should know about for 2024.
Twitter (X) is a hugely popular platform, used by millions every single day to post thoughts, updates, imagery, video and news. The platform is a great way for its users to engage in debate, learn more about businesses and hear from world leaders and celebrities. We've prepared 35 key statistics across the growth of the platform, the usage of Twitter, followers, likes, user base, the demographics of its users and finally the marketing opportunity that 'X' as a platform brings. The platform has seen challenges throughout its growth including the acquisition and also key individuals being banned and then re-instated on the platform too. We hope you enjoy delving into the key stats and data around the platform.
What's included in our X (Twitter) statistics guide?
Top X (Twitter) Stats
Top X (Twitter) Usage Statistics
Top Twitter (X) Demographic Statistics
X (Formerly Twitter) Marketing Statistics
Top X (Twitter) Stats
The biggest statistic you'll likely read right now is X's troublesome finances, its revenue from advertising has been slowing down since 2022 and the acquisition by Elon Musk saw more advertiser hesitancy over its trustworthiness. Whilst it may be true that X can deliver value to advertisers the industry has not been forgiving over controversial decisions to allow certain figureheads back on the platform. Unfortunately, advertising is X's key revenue-driving activity, so directly impacts how much money to company makes each year.
1. X / Twitter generated $3.4 billion US dollars in 2023.
X (Formerly Twitter) generated $3.4 billion US dollars in 2023 which was a 22% decrease on the $3 billion US dollars that it generated in 2022. The investment from advertisers into the platform has plummeted over the past year due to concerns over content moderation and the reinstatement of previously banned public figures. The platform has only seen a revenue decrease once before between 2016 and 2017.
(Business Of Apps) - Twitter Revenue Statistics
X (Formerly Twitter) Usage Statistics
Whilst Twitter might not have as many users as other well-known social media networks, the platform sure isn't small. Millions of users flock and engage with the platform every single month from all different device types. X's users engage with the platform daily and spend a considerable amount of time too. Whether users actively post content or engage with others - the numbers sure are big enough to make your eyes water. Let's dive into how X's users engage with the platform and the behaviour users typically show.
2. Around half a million new accounts are created on X every day.
The platform sees around half a million new accounts created on the platform every single day according to 'Business Insider'. Of course, some of these users may not proceed to become continued active users however this demonstrates the awareness and influence of the platform.
(Business Insider) - Twitter New Accounts
3. In May 2024, there were around 600 million monthly active users
Elon Musk announced via a tweet that there were around 600 million monthly users actively using the platform. This is considerably less than other leading social media platforms such as Facebook with over 3 billion active monthly users and YouTube with 2.5 billion.
(Elon Musk - Tweek) - May 2024
4. Around 300 million users are active on X every day.
Elon Musk announced via a tweet that there were around 600 million monthly users actively using the platform, the billionaire platform owner also states around half their monthly active users are using the platform daily. Elon regularly opens conversations with his audience around key topics and debates.
(Elon Musk - Tweek) - May 2024
5. X saw a 5% decrease in the number of active monthly users between 2023 and 2024.
In 2023, Twitter attracted 368.4 million monthly active users to the platform however in 2024 this dropped by 5% to around 335.7 million. This drop in use is likely due to the changes in ownership and rules around allowing previously banned public figures back on the platform and content moderation.
(Statista) - Monthly Users Twitter
6. There are 500 million tweets sent per day.
Every single day around 500 million tweets are posted on the platform. This amounts to over 180 billion tweets being posted online every single year. It has been suggested that the number of daily tweets peaked in 2014 at 661 million.
(Dayce) - X Stats
7. 79% of X users seek new things on Twitter and discover new facts, information and news consumption.
X claims that the majority of its users use the platform to find new things and discover new topics or discussion points of interest. The platform has historically called it's the #1 platform for discovery.
(X for Business)
8. 360,000 posts are sent per minute on X (Twitter)
According to Statista, every single minute around 360,000 posts are sent. It's considerably lower to the engagement levels that other platforms & networks see for example 4 billion posts are liked on Facebook every single minute in December of 2023.
(Statista) - Internet Content Per Minute
9. Each X visit lasts 9 minutes and 37 seconds.
On average, each visit to X lasts around 9 minutes and 37 seconds however over the course of a day the average time spent is around 34 minutes and 6 seconds. The amount users spend on the platform is considerably less than other social media platforms & social network competitors such as TikTok whose users spend on average 53 minutes, 48 seconds and Youtube's 48 minutes, 42 seconds. However, it is higher than Instagram with 33 minutes and 6 seconds.
(Exploding Topics) - X User Habits
10. 42% of visits on X are via a mobile device.
2.5 billion visits to X (Twitter) are recorded via a mobile device which equates to just over half (57%) compareed with 43% (1.9 billion visits) via a desktop computer.
(SEMRush) - X Traffic
X (Formerly Twitter) User Demographic Statistics
X as a platform attract users of a wide range of demographics from different communities, interests, opinions, countries and genders all around the world. The platform is very diverse and therefore the content typically has a very diverse breadth that its users can engage with. Each user will only see content from those whom X thinks will engage them or if they are actively following. Let's explore the different demographics that exist amongst X's userbase.
11. 2.4% of X's (Twitter) users are aged between 13 and 17.
The minimum age to create an 'X' account is 13 however Twitter does warn about the risks of how easy it is to reach adults only content. In some countries, parental consent is required to create a Twitter account for minors. Statista report that only 2.4% of X's users are minors.
(Statista) - X Demographic Statistics
12. 34.2% of X's (Twitter) users are aged between 18 and 24.
Those aged between 18 and 24 years of age make up the second largest cohort amongst the X platform. Younger generations are more exposed to social media which may contribute this this fact.
(Statista) - X Demographic Statistics
13. 36.6% of X's (Twitter) users are aged between 25 and 34.
Those aged between 25 and 34 years of age make up the largest cohort amongst the X platform. This is the generation who lived through the explosive growth of Twitter therefore will have received the most exposure to twitter.
(Statista) - X Demographic Statistics
14. 19.7% of X's (Twitter) users are aged between 35 and 49.
Those aged between 35 and 49 years of age make up the third largest cohort amongst the X platform. X is typically an adult forum for discussion and can be relatively political which is why it may attract an older more mature crowd.
(Statista) - X Demographic Statistics
15. 7% of X's (Twitter) users are aged over 50+.
Those aged over 50 and 49 years of age make up the second smallest cohort amongst the X platform. X is typically an adult forum for discussion and can be relatively political which is why it may attract an older more mature crowd.
(Statista) - X Demographic Statistics
16. Over 68% of X (Twitter) users are male.
The ratio of male to women gender split on X is almost exactly 2:1 with more males than females using the platform. The male distribution of X continues to grow with a 6% increase since January 2023.
(Exploding Topics) - Gender of users on X
17. Over 32% of X (Twitter) users are female.
18. 21.09% of X users are based in the United States.
As of August 2024, the U.S. has the largest proportion of X users with 21.09% - given that Twitter was founded in the US it's no surprise that this country dominates the proportion by geography.
(Exploding Topics) - Users by Region on X
19. 10.3% of X users are based in Japan
As of August 2024, Japan is the second largest user of Twitter taking 10.3% of the overall user demographic on X (Twitter). Twitter is a primary source of news in Japan and many Japanese celebrities use Twitter to connect with their fans. X is a hub of engagement and entertainment to engage the population and give subscribers energy. The microblogging platform has content amongst all opininons and topics so you can find other followers who resonate with you. Twitter also has a concise communication style which aligns with Japanese culture.
(Exploding Topics) - Users by Region on X
20. 5.68% of X users are based in Brazil
As of August 2024, Brazil is the third largest user of Twitter taking 5.68% of the overall user demographic on X (Twitter). Twitter is primarily used for major news and also fan communities in Brazil.
(Exploding Topics) - Users by Region on X
21. 4.47% of X users are based in India
As of August 2024, India is the fourth largest user of Twitter taking 4.47% of the overall user demographic on X (Twitter). Twitter is popular in India and is even used by diplomats and the government to make announcements to its country. X is also used as a primary news source.
(Exploding Topics) - Users by Region on X
22. 4.19% of X users are based in the United Kingdom
As of August 2024, the United Kingdom is the fifth largest user of Twitter taking 4.19% of the overall user demographic on X (Twitter). X is popular in the United Kingdom and is used for news and political discussion. Many businesses in the UK use the platform to engage with their customers too.
(Exploding Topics) - Users by Region on X
X's / Twitter Marketing & Advertising Statistics
Not dissimilar from most other social media platforms including Meta, Google, Youtube & more - X earns revenue by selling advertising space to display content to target audiences. The advertising tools allow & offer marketers to target Twitter users based on their demographics and interests to target those who are most likely to be interesting. X boasts a high return on investment - advertisers have become nervous over advertising on the platform due to how the content is less regulated than other platforms and the controversial decisions to unban twitter users. This can be seen in the revenue that X makes from advertisers however there are big efforts to persuade advertisers to invest with content marketing in the platform and begin to rebuild their loss in trust. The total impact to regaining advertisers will not be seen for years to come as they push the penetration rate amongst both new and existing advertisers & across new markets. These statistics will give you an overview of the impact advertising can have on the platform, the forecast and upcoming trends.
23. Time spent viewing ads online is 26% higher on X / Twitter compared to other leading platforms.
X claims that users will spend over a quarter more time viewing adverts on it's platform in comparison to other social networks and forecasts a continued higher engagement rate. This is obviously a great statistic for those considering to use X as a marketing channel to maximise income from paid media. A collaboration with X to spend marketing budget on can be beneficial for some brands however it's important to take strategic steps to ensure your ads perform in the most efficient and best way possible.
(X) - X For Business
24. People on X are 53% more likely to be the first to buy new products.
According to X, the platform is a great platform to advertise new products and they claim that users are 53% more likely to buy new products making it a great platform to reach new audiences and for businesses to display their products.
(X) - X For Business
25. 93% of X community members & respondents are open to brand presence on Twitter.
The study by Twitter on this basis revealed & reports that the more help that a community needs, the more open they are to brands getting involved. However, there are two important considerations for brands to get right if they are to successfully get involved. You'll find brands from many different industries and categories on the platform as they use it as part of their companies strategies for growth.
(X) - X For Business
25. Advertising revenue through X fell by 30% between 2022 and 2023.
X has been met with challenges to keep advertisers spending through their platform and it is not predicted to improve anytime soon. In 2022 advertising revenues peaked at 4.73 billion USD however fell to 3.31 billion in 2023. This is predicted to keep falling and hit 2.7 billion in 2027.
(Statista) - X Advertising Revenue
26. 22% of senior marketers trust advertising on X (formerly Twitter)
During a 2024 survey carried out among senior marketers worldwide, 12 per cent stated they trusted advertising on X (formerly Twitter). Two years earlier, the share stood at 22 per cent. This concerning statistic follows the platform reduction in moderation and allowing previous banned users back onto the platform.
(X) - X For Business
Frequently Asked Questions: Twitter / X Statistics
What is Twitter's average engagement rate?
It's hard to give an average engagement rate as it really depends on who is posting the content, the type of content being posted and how many followers the individual posting has. However, it is estimated to be between 0.5% and 1.5%. This figure is based on the percentage of users who will actively engage on a tweet including likes, retweets, replies but also shares. Enriching your tweets with images & videos typically offers higher engagement rates and considering the time of posting can influence this too.
What hashtags trend most frequently on Twitter?
In 2024, the most popular trending hashtags are usually around major events that occur whether these are global events, pop culture or social movements. Trending hashtags change all the time based on what is happening within society. However, if there is a big event such as an entertainment event of a leading pop star has released new music then you may see these Hashtags appear. Seasonal trends often appear in trending hashtags including #Halloween or #Christmas. It's also important to note that Hashtags depend on location and each region will have its own set of trending hashtags.
What are the most followed accounts on Twitter?
As of 2024, the most followed accounts on Twitter include previous world leader US President Barack Obama who has over 133 million followers making him the second most followed person after Elon Musk with 220 million followers. However pop icons including Justin Bieber, Katy Perry, Rihanna & Taylor Swift are also in the top charts for the most followed individuals on the platform. Twitter is a unique way for fans and the public to hear directly from their favourite stars or supporting figures.
Who gets recommended on Twitter's "For You" section?
X suggests content to its users from people who they might not necessarily follow. This allows users to discover new accounts and content and remain engaged on the platform. X's For You uses an algorithm to show content that it believes to be of relevance and will consider key factors such as user engagement, interests, accounts they follow and previously engaged trending topics. The algorithm also considers the over-activity of the account and how well it's already performing with current followers. The algorithm uses machine learning to refine the recommendations and offer a dynamic way to find new content of interest.
Who is the CEO of Twitter in 2024?
Whilst Elon Musk does own Twitter he is not the CEO (he's busy running all of his other companies such as Tesla and Space X). As of April 2024, the CEO of X is Jane Doe who followed after the restructuring of the company in January. Prior to becoming the CEO Jane was the COO and has a wealth of experience working for the platform. Since Jane has taken leadership the platform has seen a 25% increase in active years and positive commercial improvements. Jane is focused on safety and inclusivity whilst ensuring the platform is community-orientated.
Conclusion
And that's a wrap, our top statistics on Twitter. Whilst X is not the world's most used social media network, it certainly attracts huge numbers of users, brands, companies, consumers and advertisers every year! Whilst it's true the platform has gone through some challenging times since its name change, it's unlikely to go anywhere soon. The platform remains monumental in debate, a source of news and also heavily used for official governmental updates and political discussion. The platform is also home to some of the world's biggest celebrities, world leaders and diplomates too. The platform is likely going to need to work harder on content moderation to prevent the spread of fake news too. We hope you've enjoyed our article on research, analytics, statistics and data on all things X / Twitter.
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Nic Dunn |
CEO - Charle Agency
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