Top 18 Social Media Marketing Agencies in the UK 2025 that we think you should know about.
Finding a killer team that can deliver high-performing advertising campaigns for your brand is vital for finding new customers, converting existing customers, and continuing to grow. Not only is it vital to find a team that has a thorough understanding of different social media platforms, but you also need your team to be able to create unique, memorable, and professional content to engage customers. We've created our top social media marketing agency list that we think you should consider when choosing your next social agency. Each agency has been selected based on its expertise, client satisfaction, and experience in delivering results for e-commerce brands. So let's dive into our top social media marketing agencies and see if any could be a match for your business.
What is a social media agency?
A social media agency is a team of experts who specialize in helping brands and businesses to grow their audiences on social media platforms typically with a goal of increasing revenue from these marketing channels. The services are fairly varied within a social media agency and you will find different agencies have different niches and areas of expertise. The first key service area involves content creation - this involves understanding your business, creating ideas and strategies for new content, and then capturing the content through videography, photography, and graphic design. Following creating content the agency will then typically publish content on the brand's behalf through organic feeds or manage paid and sponsored campaigns. Social media agencies will typically manage the initial strategy but also the reporting too, to assess the success of campaigns and how they can be improved for the future. Lastly, social media agencies may manage and execute influencer marketing strategies whereby they arrange partnerships with influencers to promote a business or product to maximise the reach of a campaign and leverage target influencers' audiences. By leveraging their expertise in platforms like Instagram, Facebook, LinkedIn, TikTok, and Twitter, social media agencies help businesses connect with their target audiences, build brand awareness, drive website traffic, and ultimately increase conversions and revenue.
Top 18 Social Media Marketing Agencies in the UK 2025.
So without further ado, let's dive into our top recommended social media marketing agencies in the UK (2025). We've considered experience, case studies, reputation and industry experience when producing our list. We always recommend you meet and make your independent assessment before hiring any of the recommended social media agencies.
The Social Shepherd is an award-winning social media agency based in both the UK and the USA that delivers a wide range of services from organic social media services, paid media services, creative content creation and influencer marketing campaigns. The agency focuses on results in terms of return on investment and focus on hiring the very best talent to deliver the highest quality of services to their customers. The Social Shepherd's clients include Passenger, Bio Oil and EasyJet.
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Organic Social Media Strategies
Creating organic content for specific platforms is vital for growth, rather than a cookie-cutter approach of re-posting everywhere. Their strategists and planners are built to deliver narratives that align with the individual platform algorithms.
Paid Social Media Strategies
This agency's team manages Paid Social and Paid Search for scaleups, household names, and global brands. So, they know how to scale ad accounts, drive incrementality, deliver creative strategies and create a dramatic shift in performance. They're also agency partners with Meta, Google (Premier Partner status), TikTok and Pinterest which give them access to unique insight, ad credits and beta tests.
Social Media Content Creation
Gone are the days when you can use cutdowns of campaigns and chuck them on social. Creativity needs to be produced by specialists who understand the algorithms of where it's being distributed and the purpose of each piece of content. Their team solely work on social and digital creatives... that's all they do. That's why brands work with them instead of your traditional creative or production agencies. Whether it's Creative for Campaigns, Always-On or TikTok, Reels, Feed, Stories or Paid Social - they've got you covered.
Influencer Marketing
Too many influencer agencies rely solely on tech and influencer search platforms to guide their entire campaign, but they knew there was a better way. The Social Shepherd takes a more human-led approach and then uses tech to confirm their research and campaign development. This looks at how they research potential influencers, how they analyse their metrics, and how they have performed on previous campaigns.Their team is extremely thorough when it comes to the planning phase, so we can truly get the best influencers for your brand while delivering efficiency of your budget.
What Makes Them Unique
The Social Shepard's key differentiator lies in their strong focus on personalization. Their strategies are entirely tailored to each client, ensuring that every campaign is unique and aligned with the brand's goals. By leveraging data-driven insights, they continuously optimise campaigns for maximum impact.
Spin Brands are a creative-first social agency that makes brands relevant. They fuse social know-how with data and insights to create industry-leading social campaigns on a global scale. Spin now boasts a team of over 50 social natives who craft social campaigns for global brands, including Google, loveholidays, Ali Express, Fujifilm, and Princes. At Spin, they thrive on making your brand relevant by connecting it to culture and capturing audience attention to drive action and revenue.
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Social Strategy
Spin specialises in a holistic 360 approach to producing social media strategies, so you can bet that this agency will consider all the key elements including organic, paid and influencer to help you to deliver a powerful ROI on your investment in social media.
Oranic & Paid Social Media Strategies
Spin Brands supports businesses to manage both paid social and organic social media considering key strategies for both which is supported by their in-house creative strategies to engage customers on all social media platforms. They're also agency partners with Meta, Google (Premier Partner status), TikTok and Pinterest which give them direct access to these platforms and also helps you to leverage the best the platforms have to offer.
Social Media Content Creation
By looking at Spin's social media channels, you can see the creative and unique approach they take to content creation. With many of their posts going viral, you can trust that this agency has the skills in-house to create memorable and engaging content for your brand. Spin assess each business they work with to formulate bespoke and unique strategies to maximise engagement online.
Influencer Marketing
Spin offers influencer marketing strategies in-house, with a dedicated specialist that can support businesses with finding influencers and executing campaigns to maximise the reach of business and products to new audiences.
What Makes Them Unique
Spin is one of the largest social media teams in the UK with a team of over 50 social natives, relentlessly focussed on fusing social know-how with data & insights to deliver industry-leading creative.
Based in London, Trendy Grandad hold over a decade of social-first and Youtube video production expertise, helping brands increase revenue, lower acquisition costs and make noise online. Trendy Grandad hold over a decade of experience filming, editing & producing social first video for brands across the globe. From working with National Geographic, Zone3 & Proviz Sports Trendy Grandad have built a strong reputation for creating thumb stopping videos that create impact.
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Performance Creative Video Production
Ultimately brands care about revenue first, their expert performance creative knowledge unlocks how ecommerce, retailer & dtc brands can use creative to increase their return on ad spends, decrease ad fatigue and increase their click through rates.
Creative Strategy
Creating performance-driven content that truly makes an impact is challenging. While brands may think they need video, what they actually want is results. Video is a powerful tool to achieve those results—it’s just a matter of using it effectively.
Social-First Explainer Video Production
Leave the yawn-inducing explainer videos at the door, we don't do mundane, we don't do boring! Captivate your audience like never before with social-first explainer video production. Lights, audio, camera, action!
Social First Video Production
Our social first video agency creates high-impact social media video ads for ecommerce brands, focused on reducing CPA and increasing ROAS. With our on-demand monthly service, you receive consistently powerful content that drives real results.
What Makes Them Unique
Trendy Grandad brings a unique approach to social media content, for over a decade they have produced social-first video ads & Youtube videos that deliver high growth, make noise & increase revenue for some of London's most ambitious brands. Rather than running the campaign via the platform, this agency is focussed on delivering the best content for you to then use.
Located minutes from Liverpool Street station, Honest London is a social media and crisis management agency specialising in growing online presence for businesses and celebrities. They offer strategic, creative solutions to stay ahead of trends, while expertly managing crises and reputation. Their services include content creation, audience engagement, campaign management, paid ads, influencer marketing, and monthly reporting. Rest assured, we carefully monitor and manage your reputation, preventing negative narratives from spreading across digital platforms.
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Video Content
Keeping up with social media demands in 2024 can be overwhelming—especially when it comes to producing and editing videos for Reels, TikTok, and more. That’s where they step in. They offer monthly content shoot days, capturing enough footage to last an entire month, and handle all the editing for you. They also provide ongoing social media support to ensure your content is engaging and on-trend. Let Honest London handle the video production while your team focuses on other priorities.
Celebrity Collaboration
Partnering with Honest London gives you access to the latest social media trends and algorithms, keeping your channels ahead of the curve. Their close work with globally renowned celebrities provides them with deep insights into successful strategies, which they pass on to their business clients. While they have extensive experience working with both B2B and B2C brands, their expertise in managing high-profile celebrity accounts with millions of followers sets them apart in enhancing online reputation and presence.
Social Management
Harness the power of Instagram and TikTok to drive brand growth and increase sales. With years of expertise, they use proven strategies to expand your audience and boost conversions. These platforms allow customers to make direct purchases, offering a clear ROI and demonstrating the value of social media marketing. As former marketing directors, we understand the challenge of proving Instagram and TikTok’s worth—now, with trackable sales, you can see tangible success with each post. Let Honest London help your followers convert into customers effortlessly.
What Makes Them Unique
At Honest London, they focus on delivering high ROI and consistent growth for their clients, offering strategic insights often missed by others. Their name reflects their commitment to honesty and transparency, born from our own struggles to find an agency that truly delivers. Tired of empty promises and concealed results in social media, and PR, they founded Honest London to provide the genuine, collaborative service we once sought. They believe in a transparent partnership where your success is our success.
Since 2015, The Goat Agency has been at the forefront of the influencer marketing industry. Their team of experts has worked with some of the world’s most exciting brands to drive awareness, engagement, conversions and brand love through long term social-first marketing strategies and data-driven influencer campaigns. They see influenceras a full-funnel marketing channel, and they guarantee all our deliverables upfront, meaning you know exactly what your budget will get you before a campaign even starts.
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Influencer Marketing
They see influencer as a full-funnel marketing channel, and they work with clients to devise strategies that will meet their objectives; whether it’s to drive brand awareness and consideration, or conversions, installs and sign ups. Their client work ranges from short term influencer campaigns for brand awareness and new product launches, to long term ambassador and always-on influencer programmes to build brand love and loyalty.
Social Media Strategy
The Goat Agency's in-house team of social strategists work with their brand partners to deliver best in class creative ideas. They come up with incredible ideas that will get your brand noticed on social; from attention-grabbing PR stunts and experiential events, to out of home activations and award-winning influencer campaigns.
Paid Social
Alongside organic social and influencer campaigns, their in-house Paid Social team offers expertise in paid social advertising, meaning you can get more relevant eyeballs on your brand’s content. And just like everything at The Goat Agency, they take it to an even greater level of effectiveness.
Social Commerce
They specialise in creator-led commerce strategies for brands globally including TikTok Shop, Instagram Shop and Amazon Live. Their services even extend beyond social platforms into retail media networks, and in 2023, they developed an industry-first solution which allows brands to serve influencer content through the Amazon Ad Suite whilst keeping the look and feel of social posts. No matter what, creators always remain at the heart of their social commerce strategies for clients.
Content Production
At Goat, they have an in-house video production and design department that work in collaboration with their Campaigns and Paid Social teams to produce social assets for our retained brand partners. This involves the creation of original branded video content, imagery, motion graphics, original sounds and AR filters, as well as optimized and repurposed influencer content. These can then all be used within their influencer marketing and paid social campaigns.
Cb social offers ocial media management solutions. They help businesses find new customers on social media through organic content creation and paid advertising through Facebook & Instagram. They can increase brand awareness, website traffic, engagement, purchases, revenue and ROAS.
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Organic Social Media
Cbsocial love to collaborate and build your community. Their Organic social media management services focuses on the growth and quality of your social platforms. This service includes posting content out across your social profiles.Create engaging, on-brand designs. Engage with existing & potential customers as your brand.
Paid Social Media
Take your performance to the next level with CBsocial. Paid social media management focuses on business growth by reaching your ideal customers. They can Plan monthly budget allocations. Create thumb-stopping creatives for social adverts. Launch an industry-leading social strategy to find new customers & nurture your existing customers. Use paid campaigns to support your business goals, for example, increasing revenue.
Truffle social spent a decade partnering with brands to create thriving communities, built from nothing but pure social spark. To linger on that humblebrag, they’re also the UK’s first agency to purely ‘do’ social. And they can wholeheartedly testify that the rise of social media offers infinite opportunity to those who dare to venture beyond the normal, and as your social partners, they'll take you by the hand, to boldly go where no one has gone before.
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Social Media Management
A brand isn’t a brand without a community and for adventure seeking brands, this agency finds your mojo. They adopt the appropriate tone of voice and deal with the inbound needs of consumers to keep satisfaction intact. Then, their time is spent actively engaging on social platforms and generating useful conversation online. They pride ourselves on making brands more approachable, finding new audiences and engaging with the existing ones. Nothing goes unnoticed and an opportunity is never missed. Just sit back and watch it soar.
Strategy
They partner with brands to find the route to success by planning the most effective social strategy. Sometimes this means locking horns, but they always strive to find new opportunities for the best of your brand. They have existing experience, a decade in fact, of analysing brand objectives and implementing strategy. It will define their journey, how they plan to get there and how they will get there.
Campaigns & Infleuncer Marketing
Ideas are one thing but executing them is another. Their ideas are original and execution is guaranteed. Parties, product launches, photoshoots. You name it, they've done it. But they sprinkle something new each and every time to deliver bespoke and seamless results. Their campaigns are affordable and cost-effective that cut through all the social noise.
Content Creation
From a monthly bundle of assets optimised for your social channels, to full production studio or location-based photoshoots, when it comes to content, they can deliver the full sha-bang. Their in-house team of designers are poised to produce quick-turnaround, day-to-day content, their creative director oversees quality control and instructs on look & style, while they tap into our extended network of content creators, CGI specialists and camera aficionados ~ an envious Little Black Book if they do say so themselves!
We Are Social is a global socially-led creative agency with unrivaled social media and influencer marketing expertise. With 1,300 people in 19 offices spanning four continents, they deliver a global perspective to their clients in a time when social media is shaping culture. They make ideas worth talking about. They understand social behaviours within online communities, cultures and subcultures. They help their clients reach the right people in a strategic, relevant and effective way.
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Social Media Strategy
Their strategic thinking is based not only on audience and category, but cultural conversation. Their research and strategy teams work in close collaboration. They are fluent in the language of the internet, anticipating and preparing their clients for significant cultural shifts.
Strategy
They partner with brands to find the route to success by planning the most effective social strategy. Sometimes this means locking horns, but they always strive to find new opportunities for the best of your brand. They have existing experience, a decade in fact, of analysing brand objectives and implementing strategy. It will define their journey, how they plan to get there and how they will get there.
Creativity
A creative agency with a difference. They make fully integrated campaigns; innovative social media and gaming activations; long-form videos and short, impactful social content. They create stories, not just social media posts, from a 12-month roadmap to real-time reactive conversations.
Content Production
They push the boundaries of content creation on ever-changing social and digital platforms. They like to keep things under the same roof; their agile in-house production arm, We Are Social Studios, produces social-first creative content that can live across any media.
Media & Distribution
Our approach to paid media is enhanced by our understanding of social behaviours; strategic distribution places the right stories in front of the right people. We work with mainstream and niche platforms and formats, across the social and gaming ecosystems.
Propsa media specialis in ecommerce paid ads and help scaling eCommerce brands through high-level frameworks & strategy. This agency are a powerhouse for growth and is a results driven Digital Agency that helps businesses achieve sustainable growth.
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Social Media Strategy
Their strategic thinking is based not only on audience and category, but cultural conversation. Their research and strategy teams work in close collaboration. They are fluent in the language of the internet, anticipating and preparing their clients for significant cultural shifts.
eCommerce Consultation
When you’re in the day-to-day of running a business, it can be tough to zoom out. Alongside campaigns, their team will work with you on optimising overall performance to ensure maximum output.
Meta Ads
A core pillar in brands digital strategy. One of the most cost effective, high returning channels available. Prospa supports brands with full end to end meta ads services.
Email Marketing
Build and leverage your internal email lists with custom campaign and flows. An essential channel when communicating with your customers and generating revenue.
Google Ads
Allow Google to place your brand in front of qualified customers who are actively searching for businesses like yours. The platform boasts over 5 billion daily interactions. They can embed your business into this platform.
TikTok Ads
Modern day marketing. Work with their team of TikTok experts, reach endless waves of new customers and scale your business on a rapidly expanding platform.
Make Agency is a tight-knit and fast growing team of digital experts, specialising in the latest development and digital marketing trends. Our team is experienced in creating high-impact digital solutions that get results. Make offers a wide range of other services beyond social media too.
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Social Media Strategy
Stand out in the crowded social media landscape with a solid strategy. They understand your KPIs and define social media’s role in your marketing mix, developing frameworks and content pillars to drive results.
Content Creation
They create engaging, thumb-stopping content, from filming and editing to writing and influencer collaborations. Their in-house studio offers expertise in copywriting, design, photography, animation, and full video production.
Organic Social
They execute compelling social campaigns that attract followers, build engagement, manage communities, and nurture relationships. Their data-driven approach ensures measurable ROI and impact on sales and brand goals.
Paid Social
Their paid social strategy targets granular audiences with budget efficiency. They ensure campaigns reach the right people at the right time, delivering measurable performance and cost-effective results.
Seed Group was serendipitously founded back in 2012 by our co-founders Ann Grier and Phia Folkes. Both passionate foodies and entrepreneurs they recognised a kindred spirit in each other and so Seed was born. The name came from their rural roots in Herefordshire and Shropshire respectively and seeing the opportunity to help emerging food and drink brands grow. After five years of consulting across all areas of marketing, they established Seed digital marketing agency. Since then, Seed has gone from strength to strength and today is a team of 14 and growing.
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Social Media Marketing
Need better content, they've got you covered, your tone of voice is not right, they can help, you need to grow a community, they’re on it. Whatever your social media challenge, their team of experts can help you build and grow. Their services span the social media journey from attraction through to conversion whether that is fans, advocates or buyers.
Content Creation
Their team of talented creators are experienced in delivering stand-out content to drive engagement. Whether it’s eye-catching graphics, high-quality photography or cheeky animations, they take ideas and grow them boldly.
Digital PR
We all know the power of social proofing, finding the perfect media influencer or platform can transform a brand’s awareness and public perception. Likewise, a poor choice can have the opposite effect! From product reviews and sponsored posts through to recipe development and unique collaborations, they work with the best food and drink influencers across the UK. Couple this with their agency experience in Food & Drink PR, and you have a PR machine at your disposal
Email Marketing
Their content team is buzzing with ideas to help your brand grow. With informative blogs and laser-focused email marketing campaigns, they speak directly to your target audience - building relationships that ultimately lead to conversions and brand loyalty. Every sentence is carefully crafted in line with top-level strategy, to help support the overall campaign and ensure its success!
The Good Marketer say they’re not like the others; they’re better! For their team, it’s not about hunting down the giant corporations with millions in marketing budgets. They know exactly who we want to work with, and it’s small businesses maybe like yours. The ones where digital marketing makes all the difference.
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Social Media Marketing
Forget playing it safe (unless that’s your vibe); they’re here to push boundaries and catapult your business into social media success. Their social media agency in London always stays ahead of the game (& the trends), developing bespoke social media campaigns that resonate with your target audiences and generate results.
Facebook & Instagram Ads
Let’s just cut to the chase – Facebook Ads are one of the holy grails of online advertising for SMEs. Why? Well, with a whopping 2 billion active users, you’ve got a captive audience waiting to be impacted by your game-changing brand. Even in the post-iOS 14 era, Facebook Ads are the ultimate high-converting machine. Why would you continue wasting your money on mediocre marketing when you could be crushing it with ads produced by a top Facebook advertising agency like the Good Marketer?
Managed Social
The content they produce will leverage and work alongside your paid social ads. How? Well, by retargeting engaged audiences, boosting posts, and A/B testing to ensure each and every organic social media post has a specific intention to drive engagement and followers. They recommend starting with a solid 15 hours a month to truly allow our specialists to work their magic. This will be enough time to initiate your key metrics with an automated content calendar, monthly performance insights, and 3-4 posts per week. They’re thinking TikToks, Reels, graphics, and images – whatever grabs your audience’s attention, they can do it.
When you work with Digital Media Team, you don’t get your usual run-of-the-mill digital marketing agency. You get a fiercely conscientious creative team with the drive and know-how to push your brand to be the best that it can be. They’ve handpicked a passionate team of experts who know digital marketing inside out. Take a closer look at the brains behind your campaigns…
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Paid Social Marketing
Their paid social team have perfected an approach that they’re very proud of. Scaling performance for maximum return, they ensure your ads are seen by the right people, at the right time. As Meta Business Partners, they're the go-to paid social agency for eCommerce brands.
PPC & Google Ads
Where’s the best place to bury a body? Page 2 of Google. Ensure your brand is the first thing people see when they’re looking for your services by using Digital Media Team for your PPC management. As a Google Premier Partner 2024, their PPC team are experts in helping brands increase their visibility, clicks and conversions. From Google Shopping to Search, they’ll ensure your brand is showing up for the search terms that matter to you.
Born Social is a full-service global social media agency based out of London and New York, who build social-first brands for the brands of tomorrow. As a proud partner in the Croud Group, they give our clients even more access to digital expertise as we bring brand and performance closer together. Their values aim to pinpoint the magic ingredients for them at their best: They are the key to creating an environment for them to push boundaries in their industry, create remarkable work, and build better brands to make a better world.
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Social Strategy
Strategy is where they do the thinking, dreaming, and drafting. Where they dig deep into the research to find the precious insight that changes everything. It’s where they put your objectives into a plan that takes you from where you are now, to where you want to be.
Creative
Creative is where they bring our thinking to life. Turn insights into action. Ideas into execution. It’s where they create exciting, engaging, thumb-stopping content. The type of content that mutes the background noise, leaving you with the lion’s share of attention.
Management
Social media management is where they connect the dots. Think of it as your eyes and ears – behind the scenes and on the frontlines. It’s where they close the feedback loop between execution and reporting. Where they make sense of the data, so you can make sense of everything else.
CEEK partners with brands to amplify their story to targeted audiences across multiple platforms. Using CEEK’s proprietary OCMX methodology, they create marketing strategies with best-in-class execution and reporting to maximise ROI. The E-Matrix™ is a unique strategy methodology, created by CEEK to help the best brands in each sector grow with the most powerful and valuable marketing strategy insight on the market.
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Social Media Marketing
CEEK’s social media campaigns are both explosive and impactful, with the aim of increasing brand awareness and visibility across multiple social platforms to generate leads and sales.
Paid Media
The CEEK paid media team is constantly conducting algorithmic testing to ensure your campaigns are ready to dominate your competition. CEEK paid campaigns are bespoke, ensuring we are optimising to create maximum ROI for your business swiftly and effectively.
Influencer Marketing
CEEK’s detailed database of influencer partners allows us to be selective for campaigns and ensure brand-alignment is at the heart of our strategy. CEEK’s influencer marketing service provides a unique opportunity for brands to engage their target audience and yield ROI.
Content Creation
CEEK’s dedicated team of content creators work across multiple marketing platforms to provide high-quality content powered by data and experience. CEEK utilises a bespoke OptiScript model is used to leverage the power of strategic planning.
Before Giraffe emerged as a leading agency, there was just Kane and Phil. They dreamt not just of leveraging social media for brands but of crafting authentic stories that resonate with audiences. Giraffe Social has a mission to serve brands and to help contribute good to people and the planet. Their journey took them beyond borders, with Giraffe now standing tall on the global stage. But with each new partnership, they remind themselves of their roots: being client-centric. They may now be a global agency, but their commitment is still local, ensuring each client feels seen, heard, and prioritised.
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Social Media Advertising
Turn every ad into a powerful brand encounter with our relentless split testing and data-informed adjustments, ensuring your message not only reaches but resonates and engages.
Social Media Strategy
Benefit from a data-driven social media strategy, transforming deep insights and your brand’s DNA into a dynamic roadmap toward your business goals.
Human-First Social
Take the first step into transforming your social media presence with their human-first approach, helping you stand out from every competitor.
Soap are one of the UK’s first full-service digital agencies. Powered by passion for nearly two decades, they redefine digital and put businesses on the path to success - and tjey’re ‘ducking’ good at what they do. Become a dominating force in your industry with the help of their team.
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Content Marketing
Content marketing involves so much more than just posting blogs on your website. Without engaging and relatable content, how would you communicate with your audience? And content marketing is 62% cheaper than other traditional marketing strategies, helping to generate three times more leads.
Social Media Management
your social channels as part of an omnichannel approach. They’ll blend smart use of AI, data-driven analysis and nimble reactions to market conditions. They’re a social media management agency that utilisesur social media marketing strategy works alongside your wider digital goals.
Digital Strategy
A digital strategy acts as a wireframe - a plan, if you will - which details exactly what can be expected from your digital departments and what goals are expected to be achieved. A unified digital strategy ensures that all your departments work towards a specific set of goals. With email open rates on mobile having increased 180% and with 67% of consumers enquiring through social media, their team will always ensure that your business doesn’t miss any opportunity.
Founded by social natives, Socially Powerful's creative journeys began at the dawn of Facebook and YouTube, where their stories unfolded. Throughout numerous twists and turns, our evolution paralleled that of social platforms, allowing them to shape trends, cultivate communities, and deeply study social culture. Unlike others who shy away, they wholeheartedly embrace the unpredictable social media landscape at their social marketing agency, thriving in our pursuit of marketing greatness for their clients. Whether it's influencer marketing, social strategy, video content, or distribution, their results consistently outperform traditional channels. Their core belief lies in the profound impact of social media, communities, and creative storytelling.
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Influencer Marketing
Socially Powerfulis a global influencer marketing agency with offices in the UK, US, Europe and Middle-East. In influencer marketing, social platforms are filled with distractions, and capturing attention is essential. They are influencer marketing agency, they’re the masters of it. With their influencer marketing agency services, they cut through the noise and create meaningful connections with your target audience with end-to-end tailored influencer marketing programmes unique to your goals and brand DNA.
Paid Social Management
Socially Powerful is the leading paid social agency for global brands. Specialising in comprehensive paid social media marketing services,they transform your brand's potential into performance. Their expert team employs data-driven strategies and innovative approaches to maximize impact across all major platforms. Partner with them to experience transformative results and unparalleled success in paid social media advertising.
Social Strategy
Creativity is the fuel that drives us to come together and boundaries are there to be broken. If you're looking for a new social agency that delivers results across influencer marketing, paid social, community management and everything else, then look no further.
Why hire a social media marketing agency & what are the benefits?
The world of social media is an incredibly fast-moving space and keeping up with it is quite literally a full-time job. Leveraging a social media marketing agency means you can focus on your business and leave growing social media channels to the experts. Social media agencies are typically partnered with the social media channels directly, meaning they are up to date with the latest trends and best practices within social media marketing. Teams at social media agencies typically have years of experience and also have experience working across a large number of businesses meaning you'll be able to tap into that experience and maximise the results as quickly as possible. You'll also typically gain access to several different people from an agency based on the skills you require, from strategy, and paid budget management to content creators - you are unlikely to be able to achieve this level of insight and experience if you opt to manage this on your own.
Criteria to consider when selecting a social media agency
In 2024, there were over 8,000 digital marketing agencies in the UK. We get it, selecting a social media agency isn't easy given there are so many different agencies that all offer slightly different specialities, areas of expertise and niches. However when you are going through the process of choosing a social media agency then there are several different factors you should consider.
We recommend starting by assessing the expertise that the agency has in terms of platforms and reviewing any case studies to ensure you are dealing with an experienced and reputable agency. Next, assess the creativity and quality of the agency's work, you need to ensure you love the creative output before you consider working with them. Always consider industry-specific experience too, it might be beneficial if the agency has a thorough understanding and prior experience of working in your market - however, sometimes lacking experience can be a benefit and may mean the agency produces a strategy that is unique to the competition rather than repeat tried and tested ideas. Lastly, it's vital to understand the agency's communication approach and a cultural fit - you will need to work with their team closely so ensure you feel your personalities align and all parties are clear on expectations. We recommend speaking with at least 5 agencies before making your final decision.
When you are choosing the perfect social media agency, we recommend identifying the goals that you are hoping to achieve - this might be increasing brand awareness, driving traffic, selling more products or gaining leads. Clearly outlining your expectations to the agency, maximises your chances of success.
Agencies do come with a substantial cost, so it's vital to be transparent upfront on what you can afford, but also assess budgets for the ad spend that you may require alongside the fees that the agency may charge. Some agencies may only work with large-scale businesses and have a pricing structure to match - so it's important to find an agency that aligns with your budget
Consider looking at case studies and reviews from current clients to see the success the agency has achieved for other brands. It's not uncommon for prospective brands to ask to speak with an agency's clients too. You must understand the agency's approach before you start working with them to avoid any mismatch in expectations when you start working together.
You can also check industry certifications such as partnerships with the leading social media platforms such as Meta, Google and TikTok - this can be a great way to determine an agency's expertise within its field. Lastly, it's vital to thoroughly review the contractual terms when working with an agency, you need to understand your termination clauses, duration of the engagement and performance guarantees.
How much does it cost to hire a Social Media Marketing Agency?
Each agency will have its unique pricing structure and the cost of hiring a social media marketing agency can vary based on the services you are looking to hire. The size of your business, the size of the campaigns and the number of campaigns will all typically affect the fee you can expect to pay. There are three key pricing models that you can expect to see:
Monthly Retainer
One of the most common ways that social media agencies charge their clients is through a monthly retainer. You will typically pay a fixed fee each month based on the services you are hiring with a clearly outlined scope of work and deliverables. This type of pricing model may not be related to the results you achieve from the services provided.
Project-Based Pricing
Sometimes, it might be more appropriate to pay your social media agency for a specific one-off project. This tends to be more related to one-off campaigns or content creation such as video production rather than the on-going management of social media platforms. Brands may manage social media in-house but require occasional third-party support with creating new strategies or videos.
Adspend or Performance-based pricing
It's not uncommon for agencies to offer a performance-based pricing model whereby you either pay a percentage of the ad spend you are committing which grows as you increase or you may offer a commission based on the sales generated through social media campaigns managed by the agency.
Small Businesses: Monthly retainers for small businesses can range from £500 to £5,000 per month, depending on the level of services required and the agency's expertise. Medium-Sized Businesses: Medium-sized businesses can expect to pay monthly retainers ranging from £5,000 to £10,000 or more. Large Enterprises: For larger enterprises with more extensive social media needs, monthly retainers can exceed £10,000, reaching into the tens of thousands of pounds.
You should see hiring a social media agency as an investment into the future growth of your business. Whilst it can take time to make social media investments profitable, you should eventually see a return on your investment making the endeavours not only profitable but a vital marketing channel to grow your business.
Social Media Agency VS Doing it Yourself
There are a huge number of benefits to hiring a social media agency compared to hiring freelancers or even doing it yourself. The benefits can lead to significant growth in the engagement of your social media channels and maximise the growth of your business. Here are some of the main advantages:
Specialised Expertise and Experience
Remember, when you hire a social media marketing agency you are hiring a team of professionals that typically have a diverse set of skills that work together to deliver killer campaigns. Agencies are typically partnered with the social media platforms meaning they can stay up to date with the latest trends, and algorithm changes and ensure your campaigns are in line with industry standards.
Time and Resource Savings
Achieving successful social media campaigns is a full-time job, and it's very different to run a business and dedicate significant amounts of time to running your social media agency. If you hire an agency you free up your own time (and your team's time) to focus on core business tasks.
Creativity and Innovation
When you hire a social media agency, they will typically bring unique and fresh ideas that allow you to stand out from your competition. You'll have dedicated teams working to create campaigns that will grow your business rather than getting stuck in a rut with posting the same content week after week.
Data-Driven Approach, Analytics & Reporting
Many of the social media agencies we list in this guide, leverage advanced data analytics to understand the results of your social media campaigns. Tools include server-side analytics tools alongside platform analytics like Meta & Google. This allows your campaigns to be data-led but also share the key insights you need to know.
Scalability and Flexibility
A key benefit is that an agency means you'll access an entire team of experts without the payroll commitment. But also as your business grows you can scale up your commitment to the agency and they'll likely have experience in working with larger businesses than you too.
Access to Tools, Platforms and Resources
Social media agencies typically invest in advanced tools and software that allow them to deliver the highest quality of content and strategies - but also they'll typically have direct contacts to the social media platforms should you require support.
Crisis Management
Sometimes things don't go to plan, especially when you are advertising to large audiences. Agencies typically have experience in managing social media crises promptly and effectively to protect your brand and mitigate any potential damage.
Industry Insights
Agencies will typically support many different clients across different industries giving them a breadth of experience. By hiring an agency you are opting to gain insights from talented individuals on knowing what works online allowing you to deliver success faster than trying to learn it yourself.
Consistency and Accountability
Hiring a social media marketing agency means that you can guarantee your social media channels will receive consistent love and attention. When running your channels, it can be easy to get distracted by other urgent tasks leaving channels untouched which can affect your long-term growth prospects.
Whilst it's important to assess your affordability for a social media agency, you can guarantee that hiring a social media agency allows you to receive the insights and expertise of professional social media experts which is likely to achieve much greater results. You should also consider how an agency can be part of your scalability as your business grows your time is likely to become more limited therefore having a dedicated team on hand will only benefit you as you grow.
Conclusion: Top Social Media Marketing Agencies
So that's a wrap on our top social media marketing agencies that we recommend in the UK. Our list includes agencies that offer a range of services from 360 social media strategy, organ social media, paid media campaigns, content creation, photography, videography, analytics data-driven approaches and reporting. Choosing a killer social media agency could be the key to taking your business to the next level, finding new customers and winning back existing ones. Always conduct thorough research on a new agency, review case studies and conduct detailed proposal pitch phase assessments to help you find the best social media partner for your brand.
In conclusion, choosing the right social media marketing agency is essential for businesses aiming to elevate their brand visibility and achieve excellence in competitive markets. Agencies with a proven track record of delivering impactful social media efforts often blend innovative technology with effective content strategy to enhance branding across various sectors, from startups to global enterprises like Samsung, Adidas, and Jimmy Choo.
Whether you're a SaaS company in San Francisco or a retail business in Manchester, the best agencies tailor their marketing solutions to meet specific requirements, leveraging advanced seo services, website design, and messaging tactics. Their portfolios often showcase diverse projects, highlighting web design, email campaigns, and creative strategies that leave a lasting impression on their viewers.
Top firms in the United Kingdom, including hubs like Leeds and England, excel in connecting with their audience, managing comments and likes effectively, and optimizing websites for SEO. These agencies understand the importance of addressing questions and creating processes that streamline every step, ensuring seamless execution of campaigns. Their ability to adapt to different types of businesses, from fashion to SaaS, reflects their versatility in handling both niche markets and global operations.
By collaborating with experienced marketers, businesses can transform their social presence into an extension of their brand, attracting client reviews and generating leads. This article highlights the excellence of agencies across the UK and France, reinforcing their ability to meet the demands of modern marketing. Investing in an agency with expertise in SEO, social platforms, and integrated strategies will undoubtedly enhance your brand's social media efforts and position you for long-term success.
Nic Dunn |
CEO - Charle Agency
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