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Nic Dunn |
CEO - Charle Agency
Last Updated: February 17, 2025
Traffic is the top priority for any ecommerce brand, no traffic means no shoppers! Given the rising costs of acquiring customers, SEO has become a continued focus for e-commerce brands. Ranking high on Google has proven to be a much more cost-effective way to get customers to visit your store, however, it does require a longer-term strategy and significant upfront investment before seeing a return. Ecommerce is its own speciality in terms of SEO strategies, including the way Google ranks products, the type of content and optimisation that needs to be completed and also the kind of data Google needs to receive about the website. We have compiled a comprehensive list of the best ecommerce SEO agencies in the United Kingdom for 2024. This guide will help you make an informed decision while selecting an agency to deliver the best ecommerce SEO strategy for your business.
Finding the best ecommerce SEO agency is vital to maximising organic traffic, implementing a strategy for growth and staying ahead of the competition. SEO agencies not only have a wealth of experience in helping brands to rank higher on leading search engines but also have a niche and specialised experience with ecommerce platforms such as Shopify and therefore can help brands to rank specific types of content such as products and collected. We've hand-picked the top ecommerce SEO agencies that we think you should know about. Let's dive in!
Okay, okay, we couldn't create a list of the top ecommerce SEO agencies without putting oureslves at the top - so yes this is a bit of a humble brag but a great chance for us to tell you about our expertise in ecommerce SEO and the services we offer. Based in London, UK we are an expert ecommerce SEO agency & ecommerce SEO company that partners with ecommerce brands to offer search engine n website optimization services. Our tailored approach is informed by our businesses fundamental knowledge in ecommerce. We combine the power of keyword research, technical optimisation, on-page & content strategy, backlinks and relentless data information analysis; our way to deliver commercially driven results. We'll explore your competitors in terms of keywords they are targetting and also look for areas of opportunity that they may be missing. We use the very best technology within the SEO industry to gain the insights and data required to formulate a powerful SEO strategy.
We begin our ecommerce SEO strategies with keyword research that considers the intent of the search. Focussing on keywords that deliver traffic most likely to purchase & buy is a vital part of a commercial via SEO strategy. We also explore your competitors and their top-performing traffic keywords to understand how we can compete and identify gaps in their rankings. Our strategies also dive into the existing on-site experience to identify core page improvements, the internal link strategy and clusters of similar content & copy. Our development team provide thorough technical audits to maximise on-site efficiencies in our search strategy. The final pillar of our ecommerce SEO agency strategies is building strong and focused digital PR campaigns to build backlinks, maximising the trust leading search engines have for your store. If you are interested in learning more about our SEO services, please do get in touch!
Blue Array is a dedicated SEO agency based in Reading but also has offices in central London. The agency offers both agency deliverables and consultancy. Blue Array specialises in SEO services and does not do anything but guarantee a specialised service from an expert team of experienced SEO experts. Blue Array are a great option to be an extension of your team.
Novos is a team of 40 SEO professionals who work with over 200 ecommerce brands across several international markets. The business is unique in the fact that it is employee-owned and also has received a number of SEO-related awards. The agency has support brands including Made.com and Patch Plants.
Blink is an eCommerce digital marketing agency working with eCommerce brands from all over the world. The ecommerce agency uses its proprietary software Macaroni to automate the resource-intensive work of eCommerce SEO, while working with the very best technical PPC and email marketing experts. We offer a complete solution for eCommerce brands who want to scale.
Founded in 2019, StudioHawk UK is a specialised London-based SEO agency dedicated to search engine optimisation. Their SEO services are responsive, ethical, authentic, and pride their trustworthiness - all delivered by a genuinely passionate and diverse team of specialists. The journey of StudioHawk has been on BBC World News, Forbes, SmartCompany, and dozens of other publications. StudioHawk support ecommerce brands on Wordpress and Shopify.
Quirky Digital is a team of innovative and award-winning search marketing professionals who are obsessed with pushing the boundaries that other digital marketing agencies have created. Quirky Digital's goal is to help ambitious business owners achieve their goals by ranking them at the top of Google - this agency's services include local, national, and technical SEO alongside digital PR and content creation.
Honcho was founded in 2008 and has grown to support brands such as eBay, WWE and Sephora. This agency's specialism includes SEO, Paid Media & digital PR. The agency has won awards such as UK Search Awards, Drum Digital and Global Digital PR awards. With 15 years in the business, Honcho is a highly experienced and trusted SEO partner and service provider who are up for the task of growing your store.
Swanky is a Shopify Plus accredited agency that offers a wide range of services for Shopify merchants. The agency does offer SEO services that aim to increase organic search, diagnose and resolve failing traffic and also provide support with SEO migrations from new stores or different platforms. Swanky has supported a wide range of brands of all shapes and sizes.
Eastside Co is a Shopify agency that supports merchants with SEO strategies. Their in-house team of SEO specialists supports Shopify merchants to increase organic rankings on Google through content, backlinks and keyword research. Eastside Co states their SEO strategies work alongside other marketing tactics to achieve the very best results.
Underwaterpistol know Shopify as a platform inside out and can support brands to maximise search visibility with specialist Shopify SEO services through technical SEO audits, planning, keyword research, implementation and regular reporting to boost search traffic.
Pearl Lemon is a globally remote team of SEO professionals with over 25 years of experience. This agency boasts values such as transparency, best talent and technical expertise. Pearl Lemon offers local SEO, SEO audits, WordPress SEO, e-commerce SEO, technical SEO and international SEO and has won several recognised awards.
ClickSlice was founded by Joshua George in 2016. Joshua noticed a growing trend of companies who were frustrated with so called “SEO agencies” who kept underdelivering the simplest of marketing campaigns. ClickSlice offers SEO, Google Ads and digital PR services and supports a number of companies with their SEO strategies alongside ecommerce specialised services.
POLARIS deliver a full 360 Ecommerce SEO service for online brands because they know what it takes to outrank your competitors to receive clicks that convert. As an experienced SEO agency operating globally, they have the experience to drive performance for Brands and challengers that are serious about adopting a best practice seo approach to SEO services for Ecommerce. POLARIS offers audits, technical SEO, ecommerce store migrations, content marketing, digital PR and SEO analytics.
The SEO Works has grown a reputation for delivering tangible results and great customer service. They help their clients get more customers from search, winning awards for their work along the way. This agency has over 15 years of experience supporting brands with both SEO, PPC and paid digital marketing services plus other things alike.
Re:signal is an award-winning SEO agency, driving organic search growth for ambitious eCommerce brands. This agency states they analyse the market to understand key leaders, they will then assess the opportunity to forecast the value of what is achievable alongside full implementation.
Tillison Consulting's seasoned professionals bring extensive experience in navigating the dynamic SEO landscape. They stay ahead of industry trends and search engine algorithms, giving your business a competitive edge. Take your first step towards unrivalled online success. Their expert SEO team and customised solutions ensure your brand not only stands out but also captivates and grows organically like never before.
Impression Digital have their finger on the pulse across each Google Algorithm Update and we’re ready to react to each key change in your competitors’ activity. These are the principles that will drive your SEO strategy to help your business grow. This agency offer services including algorithm recovery, content seo, ecommerce seo, enterprise seo, link building and more!
Outer Box Design build long-term relationships with their clients delivering SEO, paid search marketing, Google Ads management, website design, eCommerce development, CRO and email marketing. With services under one roof, they provide a data-driven approach to online marketing which multiplies the effects of each channel. Founded in 2004, they offer brands a team of more than 240+ digital marketing experts.
Siruss provides search engine optimisation (SEO) services to clients throughout the United Kingdom from their office in the heart of Shrewsbury, Shropshire. Their in house team of consultants are experts in their field, who work across a number of business sectors daily. They've helped a number of brands to grow their exposure online.
Deploy is an experienced digital marketing agency who offer SEO and digital marketing services to Magento and Shopify brands. Deploy is proud to be an official Business Solution Partner, having integrated Magento into a wide variety of industries, ranging from simple B2C stores through to large B2B, and fully integrated B2B2C environments.
PIXUS are a Liverpool-based web design and digital marketing agency. Established over 15 years. Pixus are a Liverpool web design company that is dedicated to creating beautiful websites and effective digital marketing campaigns. They aim to help businesses like yours find more customers, drive more leads and generate more revenue.
Edge45® is a digital marketing agency based in York that helps businesses grow their online presence and profitability by providing expert analysis, actionable insights & training that make your website work harder for you.
An SEO agency, also known as a "search engine optimisation agency", works with businesses to help them rank their website higher on search engines such as Google and Bing. SEO agencies have a thorough understanding of the leading search engine's algorithm to help them to optimise your website and ultimately rank higher! Ecommerce websites are a little different to typical websites as the pages are made from products and product listing pages - Google and other search engines often require a little more data about the products too known as schema. Ecommerce SEO agencies will have a thorough and expert-level knowledge of how to rank ecommerce stores specifically. Learn more about what an ecommerce SEO agency is here. Compared to a standard SEO agency, ecommerce SEO agencies will typically focus on improving product page optimization and the schema that is associated with ecommerce stores.
Ecommerce SEO Agencies will typically work and be skilled to the following goals:
The global SEO market is estimated to be worth over 68 billion so it can be highly competitive with many companies investing - finding a skilled ecommerce SEO agency with a proven track record is vital for the growth of your business.
SEO requires several skill sets to deliver a thorough and well-rounded SEO strategy. Firstly, writing and optimising the content on an ecommerce website is a big priority. If Google cannot grasp the key topic or keyword that a page is targeted towards then it cannot rank it accurately. So a key SEO service for ecommerce is content writing. Secondly, the code itself requires optimisation so that the Google crawlers can find their way around a website and also assess if a website is built well and delivers a good experience to your customers. Therefore technical SEO is a second service that is commonly offered by ecommerce SEO agencies. Thirdly, major search engines use the number of other websites that link to your website (known as backlinks) to help determine how important a page is - therefore digital PR as a service is very commonly offered to help you build more backlinks to your store. Those three services mentioned are the major pillars of SEO however additional services such as local, global, international and search profile optimisation are commonly delivered as part of a wider strategy. If you are migrating your store from one ecommerce platform to another or launching a new store, then you will likely require SEO migration services too - this helps to minimise the impact a website change will have on your store.
Ultimately the main goal of an ecommerce SEO agency is to help improve, optimise and rank websites higher in Google search. However, we cannot forget that we want to measure the outcomes such as the amount of traffic those rankings are bringing and of course the sales from organic search.
Key specific services that you can expect an eCommerce SEO agency to offer include:
The global SEO market is estimated to be worth over 68 billion so it can be highly competitive with many companies investing - finding a skilled ecommerce SEO agency with a proven track record is vital for the growth of your business.
The amount a search marketing agency will charge will depend on the amount of work required for your ecommerce store, the competition within your industry but also the type of agency that you choose to engage with. The size and experience of the agency will affect the prices they are likely to charge for example this might vary from startups to enterprise level businesses. We recommend choosing an agency whose typical client base is a similar size to your business. As we've discussed, SEO will involve a number of different skills and deliverables therefore your fees will be changed based on whether you just require one area of an SEO discipline. For example, some brands may employ a dedicated digital PR agency and a separate SEO & content team whereas others will offer a full all-in-one service that leverage all their resources.
The price that an agency will charge depends on the type of engagement you choose to have with them. Typically brands will opt for an agency retainer seo packages as SEO requires a long-term and continued workflow to protect and grow rankings.
It really does depend on the workload requirements, the level of effort required for the strategy, the industry, business and agency size and competitiveness of the strategy to allow you to understand the cost requirements for your business. It's always advised to speak to a number of agencies before making your final decision.
Traffic is the top priority for any ecommerce brand, no traffic means no shoppers! Given the rising costs of acquiring customers, SEO has become a continued focus for e-commerce brands. There are several benefits to hiring an ecommerce SEO agency. Firstly, search engines are a great wait to find new customers - the majority of search engine users click on organic results and ignore ads so if you are not ranking then you are missing out on potential new customers. Secondly, hiring an SEO agency who specialises in ecommerce is vital if you are an ecommerce store. This is because ecommerce SEO is unique and has its nuances and quirks compared to traditional SEO services - we highly recommend choosing an SEO who deeply understands your ecommerce platform specifically - this means they can assess the technical aspects of your store too!
Hiring an ecommerce SEO agency will mean and enable you to ensure that your ecommerce store is optimised for search engines but more importantly to grow sales from organic search and attract new customers. The question is why should hire an ecommerce SEO agency? So let's dive in:
We completely understand that it's not an easy decision when choosing an ecommerce specialist SEO agency. Always do your due diligence when working with a new company by looking at their portfolio of previous work, experience within your industry and expertise across SEO strategies. Of course, you'll need to consider the pricing offering too. We strongly recommend considering the following areas when choosing your new dedicated ecommerce seo agency:
Ranking higher on Google for your target keywords, gaining more traffic from organic search and of course increasing the sales on your store are the ultimate measures of success for an ecommerce SEO strategy. However, SEO is a long-term process therefore seeing these broader results can take time. The following success metrics and KPIs are what we think you should look for as your SEO strategy begins:
It's important to ask the right questions when speaking with an ecommerce search engine optimization agency to ensure you can gain all the information you need to make your decision for the best ecommerce seo services and to make sure the agency can meet the needs of your requirements. Consider asking them questions about industry, their portfolio of previous clients, the pricing offers, their team and also when they can start. We've prepared a list of questions that you might consider asking them before signing on the dotted line!
That's a wrap! Thank you for exploring our carefully curated list of the top 22 ecommerce SEO agencies. If you're looking to make a difference in your organic rankings, maximise site speed, and create more opportunities to attract buyers, our ecommerce SEO experts are here to help. Whether you run your store on Shopify, Wix, Squarespace, Adobe Commerce, or another CMS, we provide tailored SEO campaigns designed to boost domain authority, improve integration with tools like Google Analytics, and ensure your ecommerce marketing strategy aligns with your business objectives.
From retailers expanding into new marketplaces to businesses tackling complex SEO issues, we offer flexibility and innovation to drive results. Whether you're targeting specific locations such as London, TX, New York, Chicago, San Francisco, or developing a full international strategy, we can guide you toward success. Let’s build a strategy that enhances your features, connects with your target audience, and takes your ecommerce business to the next level.
Ready to optimise your SEO and unlock new growth? Get in touch today!
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