What is an ecommerce newsletter?
An ecommerce newsletter and retail newsletter is a valuable way that you can stay up to date with an industry that moves fast. Typically ecommerce platforms, agencies, consultants and experts create weekly, bi-weekly or monthly content sharing, news, updates, insights and strategies straight into your email inbox. Joining an ecommerce newsletter can be hugely beneficial for your business, as you learn and use shared ideas and stay up to date with recent changes.
Why subscribe to an ecommerce newsletter?
From the fast-paced change of ecommerce platforms, new features, and selling styles, ecommerce has seen massive amounts of innovation and change over the past few years. It can be challenging to keep you with the breadth of change, advice, updates and latest industry trends. Of course, checking your ecommerce platform's website, and communicating with industry professionals such as a
Shopify Plus Agency, is a great way to keep up to date. However, finding a trusted and regular newsletter can be a convenient way to stay up to date with a relatively low time investment, provided you find a newsletter that is accurate and trusted.
Stay up to date with ecommerce trends
The sign of great newsletters is that communicate regularly with content that is relevant and current to the most up-to-date information. Ecommerce newsletters are typically aimed towards marketers and business owners of ecommerce businesses allowing you to receive the most targetted and niche content for your industry.
Typically a newsletter will contain articles, updates and news on specific events, updates or topics that are trending within the industry at any one given time. This allows readers to stay up to date with the most recent developments that may impact their business. You may receive information on platform such as
Shopify, Google & Meta.
Discover best ecommerce practices
Joining an ecommerce letter that is written by industry experts who work within the industry can be a great way to gain insights into ecommerce best practices that you can consider for your tube. This might include comparisons on the best platform to use, the best way to run marketing campaigns or tips and tricks that have delivered value for other brands too. It's important to consider best practices within an industry but don't be afraid to push boundaries and try new things too.
Access exclusive ecommerce strategies
Many newsletters share strategies that have worked for other brands, or specific features you can deploy to improve specific KPIs on your store such as conversion rates, average order value and lifetime value. Sometimes, when you are regularly receiving ideas and case studies from a trusted ecommerce newsletter then it can spark inspiration for new ideas on engaging your customers too or perhaps you can combine ideas and incorporate them into your ecommerce strategy.
Platform Updates & New Technology
Whilst it's important, as an ecommerce brand manager, to immerse yourself in new strategies, inspiration and case studies of other brands' ecommerce experiences - it's important to stay up to date with the technical workings of your business. We recommend staying up to date with the latest changelogs and updates from your ecommerce platform such as Shopify. In addition to this, it's important to keep your ear to the ground on the new technical solutions that could enhance the experience for your customers and maximise the commercial impact of your ecommerce store.
So let's dive into our curated list of 12 ecommerce newsletters we think you'll love that deliver the latest ecommerce news, updates and insights.
1. CharleChats: The Ecommerce Newsletter
CharleChats: The Ecommerce Newsletter is the ultimate ecommerce newsletter for merchants who use Shopify as their ecommerce platform. This newsletter is specifically curated for brands looking to grow within Shopify. The newsletter is curated by Charle's expert ecommerce team.
The newsletter contains a range of different content types including a monthly industry update email, design inspiration, podcast updates and tailored strategic guides to help brands grow.
What you can expect:
Shopify Specific News
Ecommerce Strategies
Design Inspiration
Podcast Release Updates
Subscribe to CharleChats
2. Shopifeaks
Shopifreaks is one the top-rated eCommerce newsletters boasting an audience of over 13,000 including readers such as merchants, agency owners, sellers, entrepreneurs, app developers, and execs from Shopify, BigCommerce, Amazon, ebay, Etsy & TikTok.
The newsletter contains a range of different content types including a monthly industry update email, design inspiration, podcast updates and tailored strategic guides to help brands grow. The newsletter was founded and launched by Paul Drecksler back in 2021.
Despite its name, the newsletter covers broad topics such as partnerships, social media post updates, mistakes, marketing strategy, opportunities, marketing tactics, branding, industry insights, headlines, seed rounds, startups, developments and multiple tech platforms such as Shopify, BigCommerce, Amazon and more.
What you can expect:
Ecommerce News
Broad Topics & Platforms
New Partnerships
Seed Rounds.
3. Shopify Retail Blog Newsletter
Shopify is one of the world's largest ecommerce platforms and powers millions of ecommerce businesses. They have their dedicated retail blog, that you can subscribe to and receive updates with new articles. Anyone can join the subscriber list and start learning about ecommerce with links directly to the new articles they share.
This particular ecommerce newsletter is tailored towards brands that use Shopify as their platform however covers a diverse range of topics within the world of ecommerce. The key topics covered include inventory, profitability, payments & checkout, merchandising, store layout, marketing and more.
Despite its name, the newsletter covers broad topics such as partnerships, seed rounds, startups, developments and multiple tech platforms such as Shopify, BigCommerce, Amazon and more.
What you can expect:
Shopify Ecommerce News
Broad Topics To Grow A Store
Shopify Guides
Platform Updates
4. DTC Newsletter
DTC Newsletter is one of the top e-commerce newsletters and resource for ecommerce progressions and marketeers. The premise of the newsletter is to help those trying to grow brands with guides on how to create, launch, and make a business thrive. The media company also has more than 350+ podcast interviews and 400+ issues, subscribers can learn more about the world of eCommerce and acquire new marketing skills in a great way through their courses, recommendations and ecommerce tips.
The DTC newsletter is completely free of charge and sends emails directly to your inbox around five times a week. So it's definitely a more full on subscription service than some of the others we list.
What you can expect:
Ecommerce Strategies
Tutorials on guides on how to grow
Expert Case Study Examples
Podcasts & Webinars
5. Retail Brew
Founded by the Morning Brew team, Retail Brew is a free email newsletter that specialises in sending insights and tips for retailers to stay up to date with the latest retail, direct-to-consumer and ecommerce news and gain insightful resources for growth that foster community, customer experience, research, reports and data engagement within the ecommerce industry. To curve growth retailers leverage publications like Retail Brew to gain industry news and maximise success with everything you need to know including success stories from ecommerce experts and shared performance.
The newsletter is shared daily and includes the latest news, top tips, retail case studies and insights. Retail Brew provides detailed and in-depth analysis on the topics they cover to give a thorough understanding of whats happening in the world of retail.
What you can expect:
Case Studies of DTC Brands
How brands sell products and services online
Ecommerce Growth
Events
Conversion rate optimization
6. Chase Dimond
Chase Dimon, a well-known and respected ecommerce email marketer offers actionable insights and strategies via his weekly newsletter. Over 75,000 subscribers receive Chase's newsletter every week. The newsletter aims to deliver loyalty-driven strategies and help ecommerce brands build stronger relationships through email. The newsletter asks questions about your interests to personalise the content you'll receive to help you to maximise sales and follow steps to improve your marketing efforts .
If you are looking for a specialised email marketing newsletter then Chase Dimond's newsletter is one the best int he business with insights, strategies and guides on how to run email marketing for your business.
What you can expect:
Email Marketing Strategies
Tips On Copyrighting
Weekly Newsletter
7. Ecommerce Insider By Business Insider
Business Insider is a business news website that covers a variety of topics, including Financial news, Media news, Tech news, Markets news, and Economy news. Ecommerce Insider is a dedicated section of the news website for ecommerce businesses and trends. It's important to note that this newsletter does require a paid subscription to access all of its content.
You can sign up for Insider Today and Insider Sustainability for free to get access to top stories and highlights. For the exclusive content, though, pricing starts at $12.95/month (you get to try it for $1) or you can get the annual offer to save $100.
What you can expect:
Salary Information
Ecommerce Stories
Market Trends
8. What’s Next by Rick Watson
Marketplaces have ever-shifting dynamics. Supply chains get disrupted. Cross-border commerce comes with cross-border confusion. How do you stay on top, and, how can you think differently about it?
Each month, Rick Watson’s What's Next newsletter will dive deep into a specific topic and forecast what’s next. If you’re interested in receiving more in-depth knowledge about specific topics, then Rick Watson’s What’s Next monthly newsletter is the best fit for you.
Rick Watson is skilled in consulting eCommerce businesses, focusing on business fundamentals. His experience allows him to tackle industry topics effortlessly, providing subscribers with first-hand knowledge, strategies, and more.
What you can expect:
Ecommerce Platform Insights
Growth Forecasts
Strategies & Insights
9. DTC Daily
Join 49,476+ E-commerce Business Owners and CEOs who read the DTC daily. Get the latest news, actionable tips, and tools that will help you massively grow your business such improving landing pages, technologies, people of influence, stories from e-commerce businesses, e-commerce insights, advertising within the e-commerce industry - something that's great to receive and give you bedtime reading when you are growing a brand. A similar ecommerce email newsletter is ecommerce bytes that has unique details, frequency and benefits.
What you can expect:
Actionable Tips & Insights
Ecommerce News
Tailored for business owners
10. Digital Commerce 360
Written by industry experts Brian Wormoth & Mark Brohan, Digital Commerce 360 is a great source of expert insights and, the latest trends in ecommerce strategies shared with the subscribers. This free ecommerce newsletter gives you the option to receive both or either retail news and B2B to ensure you receive the most relevant content. The newsletter covers topics including ecommerce strategies, competitive technology trends, marketing, market leaders, operations & supply chain. The great feauture of this newsletter is how subscribers have options when subscribing to tailor the content to their requirements and needs.
What you can expect:
Ecommerce Strategies
Technology Trends
Marketing
Operations & Supply Chain
11. Retail Dive
Retail Dive is a media company that provides news, insights and analysis on the retail industry. This is a great newsletter for those who want to stay up to date with a wide and broad range of retail topics. Not only does this newsletter cover typical topics such as ecommerce, payments, store operations and marketing but also retail topics such as brick-and-mortar, omnichannel and consumer trends.
Retail Dive is a great newsletter choice is you run an omnichannel business that serves customers both offline and online.
What you can expect:
Ecommerce News
Brick-And-Mortar News
Marketing
Operations & Supply Chain
12. CartHustle
CartHustle, is a highly respected newsletter for eCommerce news and trends, expert insights, and strategic tips tailored specifically for eCommerce professionals. Curated by industry experts, their weekly newsletter is your go-to source for staying ahead.
Upon subscribing, you’ll receive a welcome email. After that, you will receive their weekly curated news, no fluff inside!
Getting started is a breeze—all you need to do is provide your email address.
Retail Dive is a great newsletter choice is you run an omnichannel business that serves customers both offline and online.
What you can expect:
eCommerce News both B2B and B2C
Delivered straight to your inbox every Tuesday 1 PM ET
Discounts and offers from well-known software
Ecommerce strategies
Conclusion: Top Recommended Ecommerce Newsletters
Whether you are looking to stay up to date with the best industry trends, immerse yourself in new ecommerce technologies, find new campaign ideas or simple start learning about the industry - joining an ecommerce newsletter will give you valuable information from experts to immerse yourself in the world of selling online. Why not give it a try and subscribe to one of the above ecommerce newsletters to gain tips and tricks and begin building skills now? Click on an image or a heading to lead straight to the ecommerce newsletter subscription page.
So that's a wrap of our top recommended ecommerce newsletter that we think will be a great addition to your inbox if you are a marketer, ecommerce manager, or brand owner of an ecommerce fanatic. We've explored 12 different, unique but respected newsletters that consistently deliver key aspects of industry developments. Give them a try, you can always unsubscribe! They can often act as a great playbook for growth giving guidance and commentary for your customer relationships and marketplace strategies.
Frequently Asked Questions
What topics do these ecommerce newsletters cover?
This article has dived into a wide range of ecommerce newsletters but what topics do they they typically cover? Ecommerce Newsletters, of course, are each unique however they usually provide a breadth of knowledge, insights and analysis into consumer behaviour, unique marketing strategies and new technologies relevant to selling online. They also will typically discuss how brands can optimise a website for performance in speed and commercial gain. Similarly, marketing often is a key area of discussion regarding how companies with a goal to grow can increase traffic, optimise conversions from users, and acquire new customers. Newsletters act as a great resource for ecommerce brand professionals to stay up-to-date with the industry and keep growing the brands they are working on.
Are the newsletters free or paid?
During this article, we've explored several powerful and insightful coverage of top newsletters you can join. Most of the newsletters we've listed today are completely free of charge, and they usually commercialise their newsletters with adverts and sponsorship. However, some do require a paid plan - particularly the news outlets and media companies that are more traditional such as Business Insider. Each newsletter will take a unique approach depending on the authors and e-commerce professionals. The members of the editorial team design on how to make the newsletter a commercial business and sometimes newsletter are part of the content marketing strategy of another business and provide a roundup of key trends to target audiences.
Nic Dunn |
CEO - Charle Agency
Bespoke Shopify Plus Websites