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TikTok and Shopify.

TikTok is developing it's strategy with social commerce with the recent announcement of a new global partnership with Shopify. The deal aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales using TikTok's campaigns. The partnership will eventually expand to include other in-app shopping features, as well, the companies said. We spoke with the founder of Honest London, a London-based leading comunications agency about how powerful TikTok can be as a platform for Shopify & ecommerce merchants.
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TikTok & Shopify - manage TikTok campaigns directly from your Shopify dashboard.

Written by Honest London- London Communications Agency.

TikTok may seem like a new commodity to most but it’s been around since September 2016, known as Douyin in China, later launching as TikTok in 2017. It began to make headlines in 2017 when it acquired Musical.ly in the US for a whopping $1 billion by 2019, thanks to gaining Musicl.ly’s 100 million users via the merger it became the number 1 free non-gaming IOS app in the US beating Instagram and Facebook. TikTok didn’t stop there in its growth plan and became available in 150 countries with 75 languages. Looking at today, it has generated over 113 million downloads and makes nearly 2 billion lifetime installs in total.

But what is TikTok?
TikTok is a social media app that allows users to watch, create, and share 15-second videos shot on mobile phones. With personalised feeds of creative short videos, the app is characterised by its quality and high levels of engagement. Besides adding effects like filters, background music, and stickers to their videos, users can also collaborate on content even if they're in different locations and create split-screen duet videos. The name TikTok is onomatopoeia for the sound of a ticking clock and represents the short format of the videos

But what is TikTok?
TikTok is a social media app that allows users to watch, create, and share 15-second videos shot on mobile phones. With personalised feeds of creative short videos, the app is characterised by its quality and high levels of engagement. Besides adding effects like filters, background music, and stickers to their videos, users can also collaborate on content even if they're in different locations and create split-screen duet videos. The name TikTok is onomatopoeia for the sound of a ticking clock and represents the short format of the videos

TikTok stars? How can these help?
One of the most vital requirements for online marketing is that you target the types of people you hope will become your customers. With influencer marketing, you have to drop one step back and focus on the people who appeal to and influence the behaviour of your target customers. If you sell to a younger demographic, you could consider working with influencers on TikTok. Like YouTube, TikTok's most significant feature is sharing videos. So any TikTok influencer marketing campaign will revolve around influencers making, sharing, and sometimes live streaming videos that will in some way promote your brand, get your brand known and recognised while making it attractive to their followers. We have TikTok stars on our books, some with over 10 million active TikTok Followers. Our TikTok clients who collaborate with brands have helped increase profits by over 60%, one of our clients in fact being the main contributor to a launch selling out of their online stock within 20 minutes.

Shopify & TikTok's integration
TikTok's approved Shopify app allows you to create video ads, track results, and manage your orders all from within Shopify. The app allows you to get started with TikTok for business, set up payment methods and quickly start running ads. You'll be able to install the TikTok pixel in just 1-Click meaning you developers or code isn't needed! The most powerful features of the integration is the ability to promote products directly from your Shopify inventory, target your audience and track conversions of your TikTok campaigns. The TikTok Shopify app even comes with a video generator tool to create TikTok style ads in minutes. Check out more features in detail below! Do check with TikTok to confirm the availability in your country. Click here to learn more about the amazing communications agency - Honest London
 

Features Of TikTok & Shopify's Partnership

With the partnership of TikTok and Shopify brings a great new app that already has a 4.8/5 star rating. Click here to view the TikTok Shopify app on the Shopify app store.
Getting Started
The TikTok For Business Shopify app is super easy and you won't require any developers to begin.Easily create a new account, set up a payment method and quickly start running ads. The app is approved by Shopify and is available on the Shopify app store.
1-Click Pixel Installation
The TikTok Pixel helps you track performance and is easy to implement. Once your account is connected you can install your pixel with just one click. No coding or developers required.
Promote Products on TikTok
Easily set up and track conversion campaigns within Shopify using the guided campaign creation tool. Sync directly with your Shopify inventory to begin promoting your products. Simply press "promote a product" and select a product from your store.
Target Your Audience
With a mix of demographic, location, and behavioral options, you can adjust your targeting to be as broad or defined as you want. This really gives merchants full control, not disimilar to other paid media channels, over who will see your ads.
Creative Made Simple
The Video Generator tool helps you create TikTok-style videos in minutes. Simply upload product images or videos, and the tool does the rest - no video production expertise is required.
Optimize Marketing Campaigns
Quickly view a snapshot of your important campaign performance data on the reporting dashboard and gain an understanding of your conversion funnel, as well as identify opportunities to optimize your ads.
All-In Dashboard
The app will live in your Shopify apps tab, so you can simply login, press apps and you are away! This is inline with Shopify's approach to having one dashboard to manage all of your sales channels from your online store to amazon, facebook and beyond!
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