The Story Of Blueprint, told by Blueprint . . .
Blueprint is a conversational commerce SMS marketing app empowering scaling eCommerce brands to build retention with authentic, two-way conversations with customers. As eCommerce business owners ourselves, we struggled to truly understand our customers, build repeat purchases, and drive consistent revenue.
So one day we decided to augment our existing email and social channels by texting our audience directly. Suddenly, we began to have personal conversations that gave us more customer insight than any click through or page visit metric ever could, and it quickly became our most powerful means of scaling the business. That’s when we realized other brands could benefit from the power of one-to-one communication, and began our mission to transform eCommerce one conversation at a time.
How does Blueprint scale eCommerce brands retention with SMS for Shopify?
With Blueprint & Shopify,
eCommerce brands use SMS marketing as a high leverage channel to build and monetize their owned audiences. We empower Shopify and Shopify Plus merchants to understand what really makes their buyers tick by enabling personalized brand-customer conversations at scale across the entire customer journey. Customers receive text messages from a dedicated brand number, encouraging two-way dialogue and repeat purchases.
Our brands effortlessly turn single orders into multiple transactions with intelligent cross-sell and replenishment SMS marketing flows as well as subscription management and order skipping functionality.
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