The 15 Best SEO Apps for Shopify in 2026

Why Shopify SEO Apps Matter in 2026

Organic search remains the most cost-effective traffic source for ecommerce websites. Recent data shows that search engines drive approximately 43% of ecommerce traffic, with nearly a quarter of all orders and sales coming from organic visitors. Unlike paid advertising and marketing, this traffic compounds over time and doesn't disappear when you stop spending.

Shopify handles the basics reasonably well. It generates sitemaps automatically, creates clean URL structures for your pages and categories, and allows you to edit meta titles and descriptions. But that's where the native functionality ends. For serious SEO work, you need apps that can handle bulk metadata editing, advanced schema markup, image optimization at scale, speed optimization, and automated technical audits. An SEO optimizer app gives you control over elements that Shopify's admin doesn't expose.

The landscape has also shifted with Google's AI Overviews and the rise of AI-powered search tools like ChatGPT and Perplexity. Stores with proper structured data and well-optimised product descriptions are more likely to be featured in these AI-generated responses. This is where AEO (Answer Engine Optimisation) comes in—a newer discipline focused on optimising for AI search. The apps we recommend in this guide all support the technical foundations needed for both traditional search engine rankings and AI search visibility.

Beyond ranking, these apps help you generate more clicks from search results. Rich snippets showing star ratings, pricing, and availability can significantly improve click-through rates even when you're not in the top position. For stores investing in content marketing, the right apps help you optimise blog articles, improve navigation structure, and build the technical foundation for earning quality backlinks.

For a broader view of Shopify search optimisation, see our complete Shopify SEO guide. If you're looking for apps beyond SEO, our guide to the best Shopify apps covers the full spectrum.

How We Tested These Apps

We've installed and tested each of these apps across multiple client stores over the past three years. Our evaluation focused on practical factors that matter for real ecommerce businesses:

• Ease of setup: How quickly can a non-technical merchant get value from the app?
• Feature depth: Does it cover the SEO fundamentals thoroughly?
• Site speed impact: Does the app slow down page load times?
• Support quality: How responsive and helpful is the team when issues arise?
• Value for money: Does the pricing make sense for the features provided?
• Results: Have we seen measurable improvements in rankings and traffic?

We also considered Shopify App Store ratings and review counts, though we weighted our direct experience more heavily. An app with thousands of five-star reviews can still underperform in specific use cases, while a newer app with fewer reviews might offer genuine innovation.

Quick Comparison: Best Shopify SEO Apps

1. TinyIMG: Best for Image Optimisation

TinyIMG has become our go-to recommendation for image optimisation on Shopify. It compresses images without visible quality loss, adds proper alt text automatically, and implements JSON-LD structured data across your store. The app also includes lazy loading and IndexNow integration for faster indexing of new content.

Key Features

• Automatic image compression with up to 70% file size reduction
• Bulk alt text generation using AI
• JSON-LD schema markup for products, collections, and articles
• Lazy loading for improved Core Web Vitals
• IndexNow integration for instant search engine notifications
• Broken link detection and redirect management

Pricing

Free plan available with limited compressions. Paid plans start at £14/month for unlimited image optimisation, with higher tiers adding more advanced SEO features.

Pros & Cons

Pros:

• Excellent image compression without visible quality loss
• Combines image SEO and structured data in one app
• Measurable Core Web Vitals improvements
• Built for Shopify badge - meets highest quality standards

Cons:

• Free plan has limited monthly compressions
• Advanced schema features require higher-tier plans
• Some features overlap with other SEO apps

Our Verdict

TinyIMG consistently delivers measurable improvements in page speed scores and image-related SEO metrics. The combination of image optimisation and structured data in one app makes it excellent value. We've seen client stores improve their Core Web Vitals scores by 15-25 points after implementation.

View TinyIMG in the Shopify App Store

2. Booster SEO & Image Optimizer: Best All-in-One Solution

Booster SEO is one of the most popular SEO apps on Shopify for good reason. It combines meta tag optimisation, image compression, structured data, and SEO health monitoring in a single package. The autopilot feature automatically fixes common SEO issues without requiring manual intervention.

Key Features

• Bulk meta tag editing for titles and descriptions
• Automated alt text generation with customisable templates
• JSON-LD structured data for rich snippets
• SEO health score with actionable recommendations
• Autopilot mode for hands-off optimisation
• Weekly SEO performance reports

Pricing

Free plan covers basic features. Paid plans at £39/month and £69/month unlock bulk editing, autopilot features, and priority support.

Pros & Cons

Pros:

• Comprehensive all-in-one solution reduces app clutter
• Autopilot saves significant time on routine tasks
• Excellent customer support with fast response times
• Regular updates with new features

Cons:

• Autopilot can make unwanted changes if not monitored
• Higher pricing than single-purpose alternatives
• Some advanced features locked behind expensive tiers

Our Verdict

Booster SEO works well for store owners who want comprehensive coverage without managing multiple apps. The autopilot feature saves significant time, though we recommend reviewing its suggestions rather than accepting everything blindly. The app's consistent updates and responsive support team make it a reliable choice for long-term use.

View Booster SEO in the Shopify App Store

3. Avada SEO & Image Optimizer: Best for Comprehensive Features

Avada SEO offers one of the most feature-rich free plans in the category. Beyond the standard image optimisation and meta tag tools, it includes Google Search Console verification, automatic sitemap submission, and detailed SEO analysis. The app's dashboard provides a clear overview of your store's SEO health with prioritised recommendations.

Key Features

• Image optimisation with WebP conversion
• Google Search Console integration
• Automatic sitemap generation and submission
• 404 error detection and redirect management
• Structured data for products, reviews, and breadcrumbs
• AI-powered SEO analysis and suggestions

Pricing

Generous free plan available. Pro plan at £34.95/month adds unlimited image optimisation, advanced structured data, and premium support.

Pros & Cons

Pros:

• Best-in-class free plan with substantial features
• Native Google Search Console integration
• Excellent for large product catalogues
• Clear, actionable SEO health dashboard

Cons:

• Free plan has monthly image limits
• Interface can feel overwhelming for beginners
• Some features require technical understanding

Our Verdict

Avada SEO punches above its weight, particularly on the free plan. The Google Search Console integration is genuinely useful for monitoring performance without leaving the Shopify admin. We've found the app particularly effective for stores with large product catalogues that need bulk optimisation tools.

View Avada SEO in the Shopify App Store

4. Sherpas: Smart SEO: Best for AI-Powered Optimisation

Sherpas Smart SEO stands out for its integration with ChatGPT-4 for meta tag generation. The AI can write unique, compelling meta descriptions and alt text at scale, saving hours of manual work. The app also handles structured data, broken link detection, and multi-language SEO for international stores.

Key Features

• ChatGPT-4 powered meta tag and alt text generation
• Multi-language support for international SEO
• JSON-LD structured data automation
• Broken link scanning and fixing
• Backlink monitoring and reporting
• SEO templates for consistent optimisation

Pricing

Free plan with limited AI generations. Paid plans from £9.99/month to £29.99/month based on AI usage and features.

Pros & Cons

Pros:

• Best-in-class AI content generation quality
• Excellent multi-language support
• Affordable entry-level pricing
• Saves hours on manual meta tag writing

Cons:

• AI generations limited on free and lower tiers
• Requires review of AI outputs for accuracy
• Less comprehensive than all-in-one alternatives

Our Verdict

The AI-generated meta tags are genuinely impressive. They're not generic templates but contextually relevant descriptions that read naturally. For stores with hundreds or thousands of products, this alone justifies the subscription. The multi-language support also makes it a strong choice for brands selling across multiple markets.

View Sherpas Smart SEO in the Shopify App Store

5. SearchPie: Best for Speed and Backlink Analysis

SearchPie combines traditional SEO tools with speed optimisation and backlink analysis. The app monitors your backlink profile, helping you understand which sites link to your store and identify potentially harmful links. The speed optimisation features address Core Web Vitals directly.

Key Features

• Keyword optimisation and tracking
• Backlink analysis and monitoring
• Page speed optimisation tools
• JSON-LD structured data
• Broken link detection and 301 redirects
• Local SEO features for physical stores

Pricing

Free installation with a free plan available. Paid plans range from £39/month to £399/month based on store size and features.

Pros & Cons

Pros:

• Unique backlink monitoring feature
• Comprehensive speed optimisation tools
• Local SEO features for physical retailers
• Built for Shopify certification

Cons:

• Higher pricing than many competitors
• Premium features require expensive tiers
• Can be overkill for smaller stores

Our Verdict

SearchPie's backlink monitoring fills a gap that most Shopify SEO apps ignore. Understanding your backlink profile is crucial for off-page SEO, and having this data within your Shopify admin is convenient. The higher pricing tiers are better suited to larger stores with significant SEO budgets.

View SearchPie in the Shopify App Store

6. Tapita SEO & Speed Optimizer: Best Value for Multi-Language Stores

Tapita SEO delivers solid SEO fundamentals at a competitive price point. The standout feature is its multi-language meta tag support, allowing you to optimise titles and descriptions for each language version of your store. The speed optimisation tools address page load times without requiring technical knowledge.

Key Features

• Multi-language meta tag management
• Bulk editing for titles, descriptions, and alt text
• Page speed optimisation with lazy loading
• JSON-LD structured data
• SEO audit and health scoring
• Google Search Console integration

Pricing

Free plan available. Paid plans from £9.99/month to £49.99/month.

Pros & Cons

Pros:

• Excellent multi-language SEO support
• Very competitive pricing
• Works seamlessly with translation apps
• Simple, intuitive interface

Cons:

• Fewer advanced features than premium alternatives
• Limited reporting capabilities
• Smaller user base means fewer community resources

Our Verdict

Tapita offers excellent value, particularly for stores selling internationally. The multi-language SEO features work seamlessly with Shopify's translation apps, ensuring your SEO efforts carry across all market versions. At sub-£10/month for the entry paid tier, it's accessible for growing brands.

View Tapita SEO in the Shopify App Store

7. SEO Manager: Best for Beginners

SEO Manager has been a Shopify mainstay for years. The app's strength lies in its educational approach, guiding users through SEO improvements with clear explanations and tutorials. Real-time feedback shows how changes affect your SEO score before you save.

Key Features

• Real-time SEO feedback and scoring
• Bulk editing for meta tags and URLs
• AI-powered keyword suggestions
• Broken link detection and management
• Built-in tutorials and guidance
• Google Search Console data integration

Pricing

7-day free trial. Free plan with basic features. Paid plans from £9/month to £59/month.

Pros & Cons

Pros:

• Excellent educational content for SEO beginners
• Real-time feedback helps learning
• Long-established with proven track record
• Affordable entry-level pricing

Cons:

• Educational approach may feel slow for experts
• Interface feels dated compared to newer apps
• Fewer automation features

Our Verdict

SEO Manager is ideal for merchants new to SEO. The educational content helps users understand what they're doing and why, rather than just following instructions blindly. More experienced users might find the guidance unnecessary, but for building SEO knowledge alongside optimising your store, it's hard to beat.

View SEO Manager in the Shopify App Store

8. Ilana's JSON-LD for SEO: Best for Advanced Schema Markup

Ilana's JSON-LD for SEO specialises in one thing: structured data. Rather than trying to be an all-in-one solution, it focuses on implementing comprehensive schema markup that drives rich snippets in search results. The app supports more schema types than most competitors and requires no coding knowledge.

Key Features

• Product, collection, and article schema
• FAQ and How-To schema support
• Review and aggregate rating markup
• Organisation and local business schema
• Automatic updates when schema standards change
• Validation tools to check implementation

Pricing

£33.25/month with a 14-day free trial. No free plan available.

Pros & Cons

Pros:

• Most comprehensive schema coverage available
• Automatic updates for changing standards
• Excellent validation and testing tools
• Proven track record with rich snippet results

Cons:

• Higher price point than alternatives
• No free plan to test before committing
• Schema-only focus means you need other apps too

Our Verdict

If rich snippets are a priority and you want comprehensive schema coverage, Ilana's JSON-LD is worth the investment. The app implements schema types that most competitors miss, and the automatic updates ensure your markup stays compliant as Google's requirements evolve. We often pair this with an image optimisation app for complete coverage.

View Ilana's JSON-LD in the Shopify App Store

9. Schema Plus for SEO: Best Schema Simplicity

Schema Plus offers a more streamlined approach to structured data. The app handles the essential schema types most stores need, with a simpler interface and lower price point than specialist alternatives. Setup takes minutes, and the app updates schema automatically as you add products.

Key Features

• Product and collection schema automation
• Review and rating markup
• Breadcrumb and organisation schema
• Simple dashboard with validation
• Automatic updates for new products
• Compatible with most Shopify themes

Pricing

£14.99/month with a 7-day free trial. No free plan available.

Pros & Cons

Pros:

• Simple setup takes just minutes
• Lower price than specialist alternatives
• Covers most common schema needs
• Works with virtually all themes

Cons:

• Fewer schema types than premium options
• No free plan available
• Limited customisation options

Our Verdict

Schema Plus is the pragmatic choice for stores that want solid schema implementation without complexity. It covers the schema types that drive the majority of rich snippet opportunities, and the simpler interface means less time configuring settings. For most stores, this level of schema support is sufficient.

View Schema Plus in the Shopify App Store

10. Plug In SEO: Best for SEO Audits

Plug In SEO has been helping Shopify merchants identify SEO issues since 2012. The app's audit functionality scans your entire store, identifies problems, and provides clear instructions for fixing them. The keyword tracking feature lets you monitor rankings for target terms directly within Shopify.

Key Features

• Comprehensive SEO audits with prioritised recommendations
• Keyword rank tracking
• Structured data implementation
• Broken link and redirect management
• Page title and meta description templates
• Speed optimisation suggestions

Pricing

Plans from £29.99/month to £79.99/month. No free plan available.

Pros & Cons

Pros:

• Industry-leading audit capabilities
• Prioritised recommendations save time
• Long track record since 2012
• Keyword tracking included

Cons:

• No free plan available
• Higher starting price than competitors
• Best suited for stores with SEO budgets

Our Verdict

Plug In SEO's strength is its audit capability. The reports identify issues you might otherwise miss, and the prioritisation helps you focus on high-impact fixes first. The lack of a free plan means it's better suited to stores with an established SEO budget, but the insights justify the cost for serious SEO efforts.

View Plug In SEO in the Shopify App Store

11. StoreSEO: Best for AI-Powered SEO & AEO

StoreSEO has quickly become one of the most talked-about SEO optimizers in the Shopify ecosystem. Beyond traditional SEO, it's one of the first apps to properly address AEO (Answer Engine Optimisation) for AI search engines like ChatGPT and Google's Gemini. The app uses artificial intelligence throughout, from generating product descriptions and meta tags to analysing competitor keywords and providing actionable marketing insights.

Key Features

• AI-powered SEO analysis with real-time suggestions
• AEO optimisation for AI search engines (ChatGPT, Gemini, Perplexity)
• Meta tag and product description generation
• Bulk image alt text generation
• Google Search Console and Analytics integration
• Competitor analysis and keyword tracking
• SEO scoring and monitoring dashboard

Pricing

Generous free plan available covering basic features. Paid plans from £9.99/month unlock bulk editing, advanced analytics, and priority customer support.

Pros & Cons

Pros:

• Leading AEO features for AI search optimisation
• Excellent free plan with genuine value
• Forward-thinking approach to emerging search
• Responsive customer support

Cons:

• AEO benefits still emerging and unproven long-term
• Newer app with smaller track record
• Some features overlap with established competitors

Our Verdict

StoreSEO represents where SEO apps are heading. The AEO features are particularly forward-thinking—as more customers use AI assistants to find products, optimising for these search engines becomes crucial. The free plan is genuinely useful for anyone starting out, and the responsive customer support team has earned consistently positive reviews.

View StoreSEO in the Shopify App Store

12. SEOAnt (SEOWILL): Best for SEO Automation & Blogging

SEOAnt, now rebranded as SEOWILL, has been a consistent performer in the Shopify SEO space. The app excels at SEO automation—setting up rules that continuously optimise your pages without manual intervention. It's particularly strong for stores that want to maintain an active blog alongside their product pages, with AI-powered content generation that can produce SEO-optimised articles.

Key Features

• Automated SEO rules for hands-off optimisation
• AI blog post generator for content marketing
• Bulk meta tag and alt text editing
• Broken link scanner with auto-redirect
• JSON-LD structured data automation
• Page speed analysis and recommendations
• Keyword suggestions based on your products and categories

Pricing

Free plan with basic SEO features. Paid plans from £15.99/month to £79.99/month for advanced automation and AI content generation.

Pros & Cons

Pros:

• Excellent automation saves significant time
• AI blog writer helps content marketing
• Established app with proven track record
• Comprehensive feature set

Cons:

• AI content needs human review and editing
• Higher tiers can get expensive
• Automation rules require initial setup time

Our Verdict

SEOAnt's automation features save significant time for busy store owners. The AI blog writer is genuinely useful for maintaining content freshness without dedicating hours to writing. While the generated content benefits from human editing, it provides a solid starting point. The app's been around long enough that the number of positive reviews reflects genuine value.

View SEOAnt (SEOWILL) in the Shopify App Store

13. AltText.ai: Best for Alt Tags Specialist

AltText.ai takes a focused approach: it does one thing exceptionally well. The app uses advanced AI to analyse your product images and generate descriptive, SEO-optimised alt tags that help search engines understand your visual content. For stores with hundreds or thousands of product images missing alt text, this specialist approach can transform your image SEO overnight.

Key Features

• AI-powered image analysis for accurate descriptions
• Bulk alt text generation for entire catalogues
• Integration with your product metadata for context
• Support for multiple languages including Bokmål and other European languages
• Natural-sounding descriptions that include relevant keywords
• Browser-based preview before applying changes

Pricing

Pay-as-you-go model based on the number of images processed. No monthly subscription required—you only pay for what you use.

Pros & Cons

Pros:

• Specialist focus means excellent alt text quality
• Pay-as-you-go is budget-friendly
• Supports multiple languages
• Fast bulk processing

Cons:

• Single-purpose tool requires other apps for full SEO
• Costs can add up for very large catalogues
• No ongoing monitoring or updates

Our Verdict

If your store has significant alt tag gaps, AltText.ai is worth considering. The pay-as-you-go pricing makes it accessible for stores of any size, and the quality of the generated descriptions is noticeably better than generic templates. We've used it to quickly optimise image-heavy stores where manual alt text would take weeks.

View AltText.ai in the Shopify App Store

14. Webrex AI SEO Schema: Best Free Schema Option

Webrex stands out by offering genuinely useful AI-powered schema markup completely free. The app automatically generates JSON-LD structured data for your products, collections, and pages, helping search engines display rich results that drive more clicks. For stores that want schema without the cost of specialist apps, Webrex delivers impressive value.

Key Features

• Automatic JSON-LD schema for products and collections
• AI-powered schema suggestions based on your content
• Rich snippet preview showing how your pages appear in search
• Support for FAQ, How-To, and organisation schema
• No coding or technical knowledge required
• Regular updates as schema standards evolve

Pricing

Completely free with no hidden costs or premium tiers.

Pros & Cons

Pros:

• Completely free with no catch
• Delivers functionality competitors charge for
• Easy setup with no technical knowledge
• Regular updates for changing standards

Cons:

• Fewer schema types than paid specialists
• Limited customisation options
• Smaller support team than premium apps

Our Verdict

Webrex's free offering is remarkable. The app delivers schema functionality that competitors charge £15-35/month for, with no catch. For stores testing whether schema markup improves their search engine rankings before committing to paid options, Webrex is the obvious starting point.

View Webrex AI SEO Schema in the Shopify App Store

15. Lumos AI SEO: Best for Future-Proofing (AEO & llms.txt)

Lumos represents the cutting edge of ecommerce SEO. While traditional SEO focuses on Google, Lumos optimises your store for AI search engines and large language models (LLMs) that increasingly influence purchasing decisions. The app manages your llms.txt file—a new standard that tells AI systems how to read and recommend your products.

Key Features

• llms.txt file management for AI search optimisation
• AEO (Answer Engine Optimisation) tools for ChatGPT, Claude, and Gemini
• Control over how AI systems interpret your products
• Structured data optimised for AI understanding
• Analytics showing AI-driven traffic and recommendations
• Regular updates as AI search standards evolve

Pricing

Free plan available with basic llms.txt management. Paid plans from £9.99/month for advanced AEO features and analytics.

Pros & Cons

Pros:

• Cutting-edge AEO and llms.txt features
• First-mover advantage in emerging space
• Free plan for experimentation
• Forward-thinking approach

Cons:

• AEO ROI still unproven for most stores
• Very new with limited track record
• Benefits may take years to fully materialise

Our Verdict

Lumos is forward-looking. While AEO is still emerging, the brands that optimise for AI search now will have significant advantages as these channels mature. If you're already confident in your traditional SEO and want to explore what's next, Lumos offers an accessible entry point. The free plan lets anyone experiment without commitment.

View Lumos AI SEO in the Shopify App Store

Best Free Shopify SEO Apps

Budget constraints shouldn't prevent you from improving your search engine rankings. Several apps on this list offer genuinely useful free plans that cover the SEO fundamentals most stores need:

Best overall free option: Avada SEO's free plan includes image optimisation, basic structured data, and Google Search Console integration. It's the most comprehensive free offering we've tested.

Best free schema app: Webrex AI SEO Schema is completely free with no premium tier. You get proper JSON-LD implementation without paying a penny.

Best free for AI features: StoreSEO's free plan includes AI-powered meta tag suggestions and basic AEO features. It's surprisingly capable for a free tier.

Best free for image optimisation: TinyIMG's free plan handles limited image compression and basic alt text. Upgrade when you need bulk processing.

Best free for blogging: SEOAnt (SEOWILL) offers free blog SEO tools alongside basic on-page optimisation.

Start with one or two free apps to establish your SEO foundation. As your sales grow and you can measure the return on investment, consider upgrading to paid plans that unlock bulk editing, automation, and advanced analytics.

Choosing the Right SEO Apps for Your Store

With fifteen apps to consider, selecting the right ones requires understanding your specific needs. Most stores don't need all fifteen—in fact, installing too many can create conflicts, slow down your pages, and complicate your workflow. Here's a framework for making smart choices:

Questions to ask yourself:

• Do you prioritise speed optimization, metadata management, or technical SEO audits?
• Do you need bulk editing for hundreds of products, or are you managing a smaller catalogue?
• Is AI-powered content generation useful, or do you prefer manual control over your product descriptions?
• Do you sell internationally and need multi-language SEO support?
• Are rich snippets and schema markup a priority for your product categories?
• What's your budget—are you looking for free options or ready to invest in premium features?
• How important is customer support when issues arise?

Recommended app combinations:

For new stores with limited budget: Start with Avada SEO's free plan or Webrex AI SEO Schema (completely free). Both cover the fundamentals without cost. Add StoreSEO's free tier for AI-powered suggestions. Upgrade to paid plans as your sales and traffic grow.

For growing stores ready to invest: Pair TinyIMG (image optimisation) with either Booster SEO or Sherpas Smart SEO (metadata and general SEO). This combination covers the most important bases for improving search engine rankings.

For established stores prioritising rich snippets: Add Ilana's JSON-LD or Schema Plus alongside your image and meta tag apps. The additional schema coverage can significantly improve clicks from search results by displaying star ratings, pricing, and availability.

For international stores: Prioritise Tapita SEO or Sherpas Smart SEO for their multi-language capabilities, including support for languages like Bokmål and other European markets. Proper SEO across all language versions is essential for international success.

For stores needing technical guidance: SEO Manager's educational approach helps anyone learn while optimising. Plug In SEO's audits identify specific issues across your pages and provide actionable recommendations.

For future-focused stores exploring AEO: Add StoreSEO or Lumos AI SEO to your stack. As more customers use AI assistants to discover products, optimising for these answer engines gives you an early advantage in emerging channels.

For content-heavy stores with blogs: SEOAnt (SEOWILL) excels at SEO automation for both product pages and blog content. The AI blog writer helps maintain content freshness for your marketing efforts.

Avoiding common mistakes:

Don't install multiple apps that do the same thing—two SEO boosters running simultaneously can create conflicts, duplicate metadata, and slow down your browser and pages. Choose one primary app for each function: one for image optimization, one for meta tags, one for schema if needed.

Check your page speed before and after installing any new app. Quality SEO apps should improve or maintain your speed optimization scores, not harm them. If an app significantly slows your pages, the SEO benefits won't outweigh the user experience costs.

Whatever apps you choose, remember that apps are tools, not solutions. They make SEO tasks easier, but the strategy behind those tasks matters more. Focus on creating valuable content, building genuine authority through backlinks, and providing excellent user experiences. The apps handle the technical implementation; you provide the direction and control.

If you'd like expert guidance on your Shopify SEO strategy, our ecommerce SEO services can help. Get in touch to discuss how we can improve your organic visibility and drive more sales through search.