Whilst we cannot wait to dive into our top 10 reviews app for Shopify, it's important to understand why customer reviews are vital for your ecommerce store growth! Customer reviews act as the lifeline of trust for your customers when they are deciding whether to purchase or not but the benefits of reviews on your store go way further than that, customer reviews act as social proof to help your customers feel safe in buying your products - reviews also often answer questions that they might have too. Some top reasons why customer reviews are vital include:
Reviews Build Customer Trust: Positive reviews build trust with your customers when they are deciding to buy your products. However it's important to see honest reviews as fake reviews are not only easy to spot, but also erode trust if a customer doesn't see a mixed array of real customers' thoughts on your products. A customer who trusts what they are seeing are much more likely to convert.
Reviews Improve SEO: Reviews help
SEO strategies as Google can use the review's structured data to show reviews directly in search. Also if pages convert and engage customers better then this is a positive ranking factor when trying to compete with other stores.
Improves the insights about your products: Reviews are a great way for your customers to learn more about the product that might not be listed in the description. For example, customers who struggle with sizing might share their positive reviews and future customers may well resonate with them.
Reviews Increase Sales: If your product is overwhelmed with real positive reviews, then it's not a surprise that it's much more likely to convert. But remember the key is honest and real reviews.
So now we've dived into the important of having customer reviews on your Shopify store, we can continue to explore our top 10 review apps that we recommend for your Shopify store. We'll explore the features they have and how you harness their functionality to deliver the best experience for your customers!
Overview: Our first place goes to the amazing Reviews.io. Reviews IO is a highly recommended reviews partner that can help your brand to drive more sales and build trust with reviews & UGC. Reviews IO helps you to collect, manage & display product reviews from various sources, including Google reviews. Turn photo reviews, video reviews, or Instagram mentions into shoppable UGC galleries and on-brand social proof content. Increase CTR & lower ad costs by displaying a star rating in your Google Ads & Google Shopping List. More than a Shopify reviews app, Reviews.io is a full suite of customer experience tools.
Pricing: Reviews.IO's pricing is highly competitive on price and also their rolling-contract approach - customers only stay with Reviews.IO when they love the product, so you won't be tied in!
Features:
Manage product reviews & reputation on many platforms: Facebook, Esty, Google, etc.
Send automated review requests via our dashboard or Klaviyo, MailChimp, etc.
Display star rating on Google, review nuggets, review trust badges, and attributes.
Implement a survey to drive engagement & collect insight in multiple touch points.
Integrate with 50+ eCommerce tech providers. Import reviews & UGC in minutes.
Reviews.IO has very high customer satisfaction scores and it's integration with Google Seller Ratings makes it a great choice for Shopify brands who are looking for a powerful and integrated reviews partner.
Overview: Coming in second place is the highly reputable reviews provider Okendo. Okendo calls itself a customer marketing platform to help you turn your shoppers into Superfans. Alongside their reviews, they also offer loyalty features too. Okendo's tech stack allows you to showcase your range of social proofing such as reviews and UGC. Their features go way beyond reviews with referrals, surveys, quizzes and more. Okendo covers the entire buying journey, empowering you to build stronger, long-lasting customer relationships that accelerate growth.
Pricing: Okendo offer a number of different price packages starting from FREE for small brands, their plans are based on the number of orders you receive each month.
Features:
Extensive range of fast, customizable review formats for you to deploy to your Shopify store.
Power post-review, post-checkout, and onsite referrals with Okendo's loyalty feature stack.
Build engaging product recommendation quizzes with rewards to maximise the engagement of your customers.
Display reviews in your online store and Shop with Shopify Shop integration.
Automatically save customer data to a unified customer profile allowing you to have one single point of truth for your customers.
Customers of Okendo typically highly recommend this app for helping you to maximise the number of reviews you receive and also engaging your customer base. Reviews of Okendo note how it's user-interface is easy to use and how you customise widgets with ease.
Overview: In third place is one of the Shopify Reviews "OG"'s, and one of the most used review providers within the Shopify ecosystem. Yotpo helps eCommerce brands collect product reviews that drive social proof. With AI-powered review widgets, Yotpo makes it easy for eCommerce brands of all sizes to gather high-quality product reviews that impact the path to purchase. Yotpo’s partner integrations make it easy for brands to display reviews and star ratings on social media and search engines like Google. Plus, with Yotpo Reviews, brands can also unlock synergies between SMS and loyalty.
Pricing: Yotpo, similar to Okendo, also have a free plan for small brands however their pricing structure is based on the number of orders you do each month. Yotpo offers a wide range of other apps including Loyalty, Subscriptions and SMS - it's worth noting you can achieve lower rates should you adopt the entire tech stack in your business.
Features:
Yotpo allows brands to stand out on search with Google Seller Ratings and Google Shopping Ads.
Yotpo allows brands to connect your reviews with their SMS, loyalty, and subscription product synergies
Use Yotpo's marketer-friendly solution to customize your reviews widget without the need for code.
Leverage Smart Filters to build buyer confidence by displaying relevant content directly within reviews.
Seamlessly integrated for effortless syncing of reviews to and from the Shop app
Yotpo's reviews and UGC suite of tools are highly regarded and well-recommended within the Shopify ecosystem. Brands also tend to like how they can choose one partner to power a large mount of the feature requirements for their store.
Overview: Opinew is a great and well regarding product review provider for Shopify stores. Opinew helps request product reviews from current and previous orders through emails, SMS & QR codes. Import Amazon reviews, AliExpress reviews, and eBay reviews in bulk with just one click. Drive more conversions with user-generated content such as photo and video reviews too. Seamlessly blend their highly customizable review widgets with your website's theme on any device. The company boasts over 10,000 customers who receive 24/7 support to help you get started with UGC & social proof!
Pricing: Opinew have a range of plans based on the number of orders you receive each month starting from FREE for smaller brands.
Features:
Opinew allows brand to import reviews in minutes from Amazon, eBay, AliExpress. Automatic sync.
You can easily Manage and display reviews and Q&A on-site with 8 highly-customisable widgets within their tool.
Send automated email & SMS requests, and include coupons to get more reviews.
Automatically show your top reviews to maximise conversions with Smart Reviews.
Integrate with Google Shopping, Klaviyo, Gorgias, Smile, LoyaltyLion, Rebuy.
Moving review providers can feel quite scary as they've often been built over a long period of time. Opinew boast their easy migrations in minutes to move previous reviews - including Amazon too!
Overview: In 5th place comes our friends at Loox. Loox doubles down on the aesthetic of how they deliver reviews with engaging & photo/video-first approaches to social proofing. Automatically collect product reviews with photos and videos. Display product reviews on fully customizable widgets without slowing down your site. Reach new customers with one-click referrals. Set up trustworthy social proof upsells that display product reviews & ratings. Exclusive to Shopify, Loox fits all themes, supports multiple languages, and offers top-notch 24/7 customer support.
Pricing: Loox pricing starts from $9.99 per month up to $299.99 for unlimited uncapped numbers of reviews.
Features:
Collect product reviews on auto-pilot with customised emails and review form
Offer customers a next-purchase discount for adding a photo or video to reviews
Beautiful widgets that match your brand including carousels, pop-ups, and badges
Sync reviews to and from Shop App, and to Meta Shops, Google Shopping & Search
Drive even more sales with one-click referrals and social proof upsells
We really do love Loox's design-first approach to social proofing on ecommerce stores with photos and videos. Customers really value the automation behind review requests and how they can customise widgets. Loox also boasts a light code base that does not effect speed.
Overview: Trustpilot is one of the most well-known review partners out there. They focus on helping brands expand their reach by building a stellar online presence right where shoppers are researching their next purchase. Trustpilot allows brands to attract new customers by showcasing your reviews across their site and marketing materials and making it easy for shoppers to “add to the cart.” Build a customer-centric business by discovering trends in your customer reviews on what’s working, and what’s not, to increase customer retention and maximise lifetime value. One of the key benefits of Trustpilot is how well the public know and trusts their logos - which can bring a higher degree of trust to your customers.
Pricing: Trustpilot is not the cheapest reviews provider however they do offer a free plan to claim a Trustpilot page.
Features:
Collect service and product reviews with automated review invitations.
Drag-and-drop review widgets onsite to add social proof at key conversion points.
Increase CTR on Google Ads with reviews that count towards Google Seller Ratings.
Benefit from TrustPilots brand recognition and build trust with your customers.
We do think Trustpilot is a great option for brands who want to embody the Trustpilot branding and benefit from the recognition. The green stars are highly recognisable and can help customers feel they are buying from a trusted source.
Overview: Now Judge Me is one not to ignore, as they are possibly one of the most cost-effective review providers you'll find. Judge.me is a fully customisable product review app. Judge.Me will allow you to collect unlimited photo and video reviews via automated emails. Display eye-catching widgets, show UGC, and share ratings on social media to build trust. Enhance SEO and PPC by showing ratings on Google and Meta. Engage shoppers with coupons and referrals. Set-up is super easy! The app boasts a 24/7 support team that replies within 50 seconds in the chat.
Pricing: Judge.Me offer a Forever Free plan that allows you to collect unlimited reviews. Alternatively opt for their $15 a month that gives you all the integrations, all the widgets, Google & Meta syndication, coupons & referrals, all reviews page and complete customizability.
Features:
Easily collect and manage unlimited reviews, with photos and videos.
Display eye-catching star ratings, store reviews, carousel & pop-up reviews.
Send coupons and referrals to encourage new and repeated purchases.
Sync to and from the Shop app, push ratings to Meta, X, Google Shopping.
Already using a review app? Easy import from Loox, Yotpo, and other platforms.
Judge.Me might not be quite as slick looking as other review providers but you sure do get a lot of bang for your buck in terms of the cost compared with the product. A great choice for most brands.
Overview: Stamped is a cost-effective review and loyalty provider that can be a great choice for brands. Boost your revenue with high-converting product reviews, NPS, photo & video reviews, Instagram Shoppable Gallery, Community Q&A, Checkout Reviews, and more. Stamped Reviews is fully customizable to fit your brand with on-site display widgets. Moderate and comment on reviews.
Pricing: Stamped Product Reviews has several plans based on the number of orders that are achieved each month. The higher plans offer more features such as Google Shopping Reviews & Smart Banners too.
Features:
Collect & import product reviews, NPS, Q&A, Google Reviews & Shoppable Instagram.
Improve Google Shopping & SEO with Search Rich Snippets for SEO.
Site widgets, banners, templates, and emails increase review conversions.
Google integration to rank higher on Google Seller & Product Ratings.
Fully integrated to sync reviews to and from Shop app.
Stamped.IO is a great and cost-effective reviews app for Shopify brands that is feature-rich and Google-compatible.
Overview: Reputons allows you to bring all of your reviews together to maximise the number of reviews you are showing on your store. Reputon will show reviews from Google reviews, Facebook reviews, Trustpilot reviews, Sitejabber, Yelp, Etsy reviews, and many others. The app allows you to send follow-up emails post-order and re-direct unhappy users to a private feedback form.
Pricing: Reputon's pricing ranges from $9.99 to $49.99 per month and they also offer a free plan too.
Features:
Add coupons to get more reviews on Google, Trustpilot, Sitejabber, etc.
Avoid bad reviews. Redirect angry users to a custom feedback form.
Add a RATE US widget to your storefront.
Send reviews free requests to past customers up to 2 months old.
Email analytics; AI-personalized follow-up emails
Reputon is a great app that combines all review platforms to maximise the number of reviews you can show customers and is also cost-effective too with lots of features.
Overview: Kudobuzz is a fast-loading, fully customizable review app for building customer trust in your Shopify store. Display product, photo, & video reviews with beautifully designed widgets. Import reviews from Amazon, Etsy, Google, AliExpress, etc & automatically request reviews with customized email domains after order processing. Display reviews via Google Rich Snippet and Google Shopping. Generate shareable links for review requests, use coupons to incentivize customers & sync reviews among multiple stores.
Pricing: Kudobuzz's pricing ranges from free to $99 a month depending on the number of orders your store is taking.
Features:
Manage product reviews & reputation on many platforms: FB, Esty, Google, etc.
Send automated review requests via our dashboard or Klaviyo, MailChimp, etc.
Display star rating on Google, review nuggets, review trust badges, and attributes.
Implement a survey to drive engagement & collect insight in multiple touch points.
Integrate with 50+ eCommerce tech stack. Import reviews & UGC in minutes.
Kudobuzz is a feature-rich reviews app that allows you to import reviews with ease and includes all the key features you'll need to manage a reviews function on your Shopify store.
Overview: Ryviu boasts that it is an easy way to boost sales and increase trust in your eCommerce store. Their app offers a range of superb features to help you showcase product reviews and answer customer questions. Import reviews from multiple sources, customize and optimize them for your store, and enjoy dedicated support through live chat. Ryviu
Pricing: Ryiuv is a highly cost-effective reviews platform with plans from FREE to $19.99 per month.
Features:
Display customer reviews on your store wherever you want with multiple themes.
Import reviews from multiple sources: AliExpress, Shopee, Amazon, Etsy, CSV,...
Send emails to collect reviews after customers purchase products.
Display Question & Answer helps customers ask questions about products.
Build more social proof, drive traffic, boost SEO, and increase trust and sales.
Ryviu is a cost-effective reviews platform that allows you to import reviews with ease and comes with all the main features you'll need to deliver an effective reviews function on your store.
What are the benefits of using a reviews app for your Shopify store?
Requesting reviews from your customers and displaying them on your store is an absolute 'no-brainer' for Shopify merchants, it brings so many benefits for ecommerce businesses. Review apps can bring great benefits to your store's growth. We've dived into some of the best apps for the job, but now it's time to share some key advantages of adding reviews and user-generated content to your store.
Reviews build trust and credibility: Customer reviews and content from your customers gives your new customers proof or "social proof" that others have purchased the product and love (or hate) it - this alone builds trust that the product is as good as you say it is. In addition to providing trust for the products, it can also give customers reassurance that your store is credible and has a good reputation.
Reviews increase sales: If your product is receiving lots of positive reviews then this massively increases the chances for future purchases. Showcasing customer feedback can influence your visitors to buy and grow your sales!
Reviews improve SEO: Reviews data via structured data, can help you rank your stores higher on search engines. Search engines like Google will sometimes show the reviews stars and scores directly in the search results too.
Reviews give more product information: Reviews can provide your customers with valuable insights about the product such as specific details or what customers like and don't like. You can also use review feedback to improve your products and gain more positive reviews in the future.
Reviews improve customer engagement: As you will have seen, review apps often come equipped with a library of widgets such as UGC galleries, filters, Q&As, surveys and more that can capture the engagement of your customers. Review widgets can be a great way for customers to interact with your brand.
Reviews can showcase USPs: Positive reviews on products can highlight the unique selling points of your product that you might not have even known about - as it's the customers that may have tried your competitors.
Reviews can improve conversion rates: Positive and honest reviews increase the chances that a customer will be convinced to buy which in turn may lead to customers converting at a higher rate.
Reviews can enhance marketing strategies: Many of the review providers have native integrations with your wider marketing tech stack so you can showcase reviews in campaigns such as emails and social media. This allows you to expand the positive impact that reviews bring to more than just your store.
Reviews can increase repeat business: Some of the reviews include loyalty and rewards features or integrate directly with leading providers too. Loyalty features mean that you can reward customers for leaving reviews or referring your store to their friends - maximising the chances of future purchases.
Reviews sometimes allow you to moderate feedback: Many of the review apps come equipped with moderation tools to allow you to manage profanity and approve reviews before they go live. It is important to show truthful and honest reviews however otherwise it will erode the authenticity and credibility of your store.
Reviews strengthen customer relationships: Customers see a mixture of both positive and negative shows to customers that you value their feedback and also are responsive to their comments.
Reviews can expand global reach: If your reviews app supports different languages then it can help you to offer a more personalised and specific experience for customers shopping from around the world.
Reviews can increase traffic: Some of the review providers have their websites that rank well on Google helping customers to find you in other ways. Also sometimes reviews have keywords that can be found within search engines. Customers may well find you through review content. Reviews with relevant keywords can attract organic traffic to your site. When customers search for specific products or experiences, they may discover your site through review content.
So that's a summary of the key benefits that review apps bring to your store. Review apps are great tools that can help you build trust, maximise sales, enhance SEO and give the best customer experience. Review apps can help you deliver an on-site experience that is engaging, and trustworthy and help you develop your business for success in the future.
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