What are the benefits of Shopify Plus? Thinking of upgrading?

Last updated: July 09, 2024.

Managing complex businesses can be difficult, especially those that are growing and scaling rapidly, or have unique requirements. But what are the benefits of Shopify Plus? Shopify Plus is an enterprise-level ecommerce platform which helps merchants selling in high-volumes to do so with a cutting-edge shopping experience to customers around the globe, and helps them focus on serving their customers rather than having to worry about the maintenance of their ecommerce platform or huge IT infrastructure overheads. This article dives into the features and benefits of Shopify Plus in a bit more detail to help you make a decision whether it's right for your enterprise!

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What are the Shopify Plus’ features?

Enterprise-level businesses require enterprise-level features to stay competitive and stand out from the crowd. Merchants using the Shopify Plus platform can reap a variety of benefits for both their business and the customers they serve. Implementing features such as AR, video and 3D on product pages can really enhance the user's online experience to make it memorable while improving conversion rate by about 30%. Merchants can get unlimited sandbox and development environments to test and build their storefront before making any live changes, and they can track selected metrics within the platform to see how these changes are affecting KPIs in realtime. Whether you're looking to expand internationally or integrate new sales channels to your business, Shopify Plus has the features for you.

International Expansion

Shopify Plus is a global solution and is set up to make selling internationally easy, allowing multiple expansion stores for different regions. Currently, there are 300 million+ global customers in 1 million online stores across 175 countries around the world. Merchants can grow their customer base with a personalised geographical experience, with multiple languages set for different stores and automatic price consistency between 133 currencies. Merchants can benefit from built in analytics and insights are available to help them make informed decisions of when and where to expand next. Tapping into international markets really has never been so easy.

Manage Everything in One Place
Shopify Plus removes the need for admin employees or costly workarounds for specialised tasks. Merchants can use the in-built Shopify organisation admin tools and dashboard to manage and make changes to multiple stores at one time on a wider organisation level, rather than on an individual store level. This includes analytics overviews to view detailed sales and orders about your business as a whole or specific store’s performance. Company management to view and access all stores in your organisation, as well as user management to add new or remove existing users to your organisation in bulk, assign or remove access to organisation-level features, control permissions and control store-level accesses and permissions.

Enhanced Access to Code
Merchants using Shopify Plus can benefit from having extra API calls and developer tools that can enhance features without breaking existing solutions. Shopify Plus stores and websites have access to many more API calls, and you can even have the usual API call rate doubled if you contact your dedicated Plus manager.

Advanced scripts can be used to make improvements to pages such as the checkout page process and checkout experience with custom discounts, shipping rates, and product recommendations. Shopify scripts are essential for getting the most out of your Shopify Plus store. Shopify scripts allow you to run your code on Shopify's servers, allowing you to provide a variety of functionality that you wouldn't be able to provide with a standard Shopify store.

Consider introducing a pop over when someone adds a product to their cart providing a free giveaway or a discount on a related product. If you wish to offer volume discounts, you can now alter the pricing on the product detail page in real time as a consumer raises their order quantity.

Advanced Apps
Shopify Plus also offers merchants access to advanced apps which help their business grow and better satisfy customer needs. For example, merchants can benefit from using Shopify Flow by automating business processes in just a few clicks, removing the need to carry out mundane repetitive tasks. Since its launch in September 2017, it has automated over 400 million tasks, saving an estimated 3.2 million hours of time, freeing up financial resources and allowing merchants to more productively focus their time in other parts of their business.

Omnichannel Integration
As commerce changes, Shopify Plus’s offering changes with it. Merchants are able to sell through 100+ social media channels, 80+ online marketplaces, mobile interfaces or blogs and this offering is constantly updated to meet modern trends. Merchants can benefit from reaching more customers through sales channels such as Amazon, eBay, Facebook, Instagram, Messenger, Pinterest, and other third-party integrations such as Wish, Wanelo and more, managing them all in one convenient place within the Shopify Plus platform.

What’s more, merchants can also wholesale directly to customers on a B2B level through an intuitive self-service online experience without any coding or development required. The Shopify POS system has been used by a large number of users to engage with consumers and make sales in-person via pop-up stores. Utilising multichannel checkouts can make all the difference for customers as it gives people the flexibility to choose their preferred ways of making payments. Any channel you want your business to integrate, Shopify Plus has it.

Shopify Plus Merchant Success Program
Shopify offers a big Plus Merchant Success Team that is accessible to help 24 hours a day, 7 days a week, 365 days a year. Your business will be registered in the Merchant Success Program as a Shopify Plus merchant. Shopify Plus merchants will also have access to a Shopify Launch Engineer who can live chat or give customer support through the phone to provide assistance with their technological needs and advise store owners on how to migrate from another ecommerce platform. For everything else, from Shopify Plus design, development and optimisation of your storefront, Shopify Plus Agencies are available to take your store to the next level through expert guidance, advanced coding, bespoke themes and much more through the Shopify Plus enterprise platform. Click here to learn more of what Shopify Plus has to offer.

Shopify Plus Benefits

Shopify Plus has a plethora of advantages over both legacy systems and the standalone Shopify service. which is why many successful enterprise brands such as Deliveroo, Red Bull and Huel have migrated their offerings onto the platform.

Focus Your Time into Things That Matter

Shopify Plus is an easy to use platform for less easy-to-do tasks. No longer are specialised staff required for certain activities, and so resources can be focused more productively elsewhere in the business such as research and marketing. What's more, since it is fully- hosted online on Shopify’s servers, merchants no longer have to worry about the maintenance of their online store and the financial burden of the usual investment in IT infrastructure.

Reliable and Secure

Shopify Plus servers are reliabe with 99.98% average uptime and high level of security with Level 1 PCI DSS and SOC2 certification. Merchants can benefit from unlimited bandwidth- handling 10,978 peak orders every minute, meaning that high traffic events such as Black Friday and Cyber Monday can be done with ease. Paired with apps like Launchpad, companies can prepare and plan for product launches or flash sales with no need to worry about their website crashing from overloard of buyers and missing out on crucial revenue as a result.

Cheaper and Better

Shopify Plus is more cost-efficient than running on legacy platforms such as Adobe Magento, Salesforce Commerce Cloud or Hybris. Shopify Plus customers spend up to 80% less on their online stores, and benefit from the much quicker setup time at 90 days or less compared to 180 days with traditional systems. These legacy solutions are usually more difficult to implement, use and scale, and are not future-proof and so merchants will have to keep up with the technology changes and the changing expectations of modern customers. With enhanced ability to code and API access, Shopify Plus is a fully customisable platform which can cater for even the most niche requirements and create a one of a kind online presence, especially if paired with Shopify Plus agencies who can help with advanced theme web design and development for online stores that really want to stand out .

Easy Migration

Big retail stores or merchants with a large number of products can migrate all their data easily on Shopify Plus with assistance of industry experts through the merchant success program. Dedicated account managers and launch solutions engineers ensure a seamless setup and transition into the platform, including all customer-facing, internal and third-party systems. From consulting on integration and customer user cases, to new payment gateways, checkout process customisation and SSL certificates, these engineers will make sure all the technical components will work perfectly with Shopify Plus.

Shopify Plus Pricing

Shopify Plus costs $2000 per month for merchants who receive less than $800k in monthly revenue. The subscription plan uses a sliding model which is 0.25% of monthly revenue, so a merchant who receives $1M in monthly transaction revenue will be asked to pay $2500 that month. The subscription starts as a 1-year agreement and moves to month-to-month after the first year.

If you’re using a third-party payment gateway instead of Shopify Plus, there is an additional fee of 0.15%. Shopify Plus merchants do benefit from preferred Shopify Payment rates over other subscription packages, domestic being 2.15% + $0.30 Amex + International: 3.15% + $0.30.

Unlimited Staff Accounts

With Shopify Plus, you can expand your business without worrying about who can access your site. Shopify Plus has systems which allow merchants to create separate staff accounts and give permissions so they may login, make updates, and manage your inventory, product pricing changes, and so on. Shopify Plus will keep track of all their changes, giving merchants the ability to review information and improve workflows.

Server Costs-savings

When it comes to servers and maintenance, Shopify Plus is a completely hosted solution that will cost you far less than Magento Enterprise. Magento requires a licence ($18,000/year), programming support for features, and your own server, which costs upwards of $500/month for a hardened dedicated server. Additionally, you'll need server admins on staff to manage, update, and monitor the server to guarantee it's set up and working properly. Shopify Plus takes care of the server and maintenance, allowing you to focus on improving your store's user experience and analytics e.g. increasing volume of orders. Making the choice to migrate to Shopify Plus a productive investment in terms of fees and long-term money savings..

Is it Worth it?

In summary, Shopify Plus can be considered a very worthwhile investment for large businesses looking to offer an exceptional online presence and customer experience. Out of all the Shopify plans, the amount ecommerce brands can do with Shopify Plus is unparalleled in terms of adding value. Ecommerce businesses can benefit from the greater functionality, productivity and api limits in a plethora of ways. Paired with the financial savings and increased revenue generation opportunities that come with using the platform over other legacy systems, the benefits pretty much pay for itself!

What is Shopify Plus?

Shopify Plus is created specifically for high-volume, enterprise-level businesses, which is why it is trusted by brands such as Gymshark, Kylie Cosmetics, Polaroid, Huel, Steve Madden among others. This section dives into what is Shopify Plus and the features of the platform.

Shopify and Shopify Plus Plans

To better understand what is Shopify Plus, it's good to know the available plans that Shopify has available for merchants. For all of their stores, Shopify offers four different options: Basic, Shopify, Advanced and Plus. Shopify provides a route for you to follow as your business grows, and the various pricing plans will give you access to more features, lower your transaction rate, and provide you with additional tools to help you build your business. When it comes to Shopify vs Shopify Plus, Shopify Plus comes with all the features that the above Shopify plans have, but with better automation capabilities, more control and advanced customisation, improved omnichannel functions and ability to expand internationally, as well as faster speeds handling higher volumes of traffic- in the millions!.

Multicurrency selling

Additional Shopify Stores are required to develop stores that display prices in different currencies and keep that currency throughout the checkout process. When you upgrade to Shopify Plus, you get nine extra clone stores with which you can sell in other currencies and languages. This is a big reason to upgrade to Shopify Plus if you're planning to sell internationally or already shipping your products to areas and countries around the world. All of this can be done from one location within the Shopify Plus dashboard. Rather than managing and making changes to individual stores, merchants may utilise the Shopify organisation admin tools to manage and make changes to numerous stores at once. Built-in data and insights are available to assist merchants in making informed decisions about when and which country to expand to next. It's never been easier to add value to your company and tap into overseas marketplaces, the benefits are endless!

Shopify Flow and Shopify Launchpad

Shopify Plus merchants have access to Flow, which lets you personalise and automate previously manual inventory and order operations. Merchants using Shopify Flow can automate repetitive tasks, create custom logic triggers when given criteria has been met, and they can build connectors to integrate tools.

On a weekly or monthly basis, several large Plus retailers hold product launches and flash sales. Manually preparing for each of these one-time events is time-consuming and stressful, which is why Shopify launched Launchpad, an automated command centre for your key ecommerce sales events. Merchants and partners may use Launchpad to plan products or content being introduced, integrations, pricing, inventory levels, and even theme customisations well in advance of a sale event with improved reliability and peace of mind.

Server Costs-savings

Checkout Page Customisation & Full SSL

It makes sense that enterprise clients will want to interact with wholesalers. Shopify Plus customers have long been unable to implement wholesale pricing on their stores, but they have lately received wholesale channel functionality. Them of our clients have previously been directed to WooCommerce to implement tiered pricing for their consumers, but this new option will cause many to reconsider Shopify Plus.

Selling to Wholesalers

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